SABMiller is in the beer and soft drinks business, bringing refreshment and sociability to millions of people all over the world who enjoy our drinks. We do business in a way that improves livelihoods and helps build communities. We are passionate about brewing and have a long tradition of craftsmanship, making superb beer from high quality natural ingredients.
We are recruiting to fill the position below:
Job Title: Insight Marketing Manager
Reference Number: INS1
Location: Lagos
Work Level: Management
Type: Permanent
EE Position: No
Key roles and responsibilities
- Champions the consumer in the development brands strategy to ensure choices reflect all markets insights
- Leads, guides and implements the research plan to reflect the brand strategy, together with the efficient allocation of marketing research resources across markets
- Maximizes the efficiency and effectiveness of all market research projects and other information sources. Including full integration of platform research e.g. segmentation into marketing and business routines
- Translates analytics, trends, tracker information and other research findings into meaningful insights, recommendations, and business implications to aid decision making and influence strategic direction
- Manages expectations about project execution; educates BU brand teams on how the research can and can’t be used
- Manages agency relationships to ensure delivery of high quality research results, prioritizing speed, agility and cost efficiency
- Identify opportunities and risks within the brand portfolio, markets, consumers and shoppers; and use above-brand insights to guide strategic thinking forward
- Work with the Africa Zone Insights team to leverage best practice; and to help execute Zone-led research projects on Regional Brands, Innovation and above-market projects, from time-to-time
Requirements
- Self-starter with strong communication skills and proven ability to influence decisions at top levels of an organisation
- At least 5 years marketing/ research experience – ideally with experience within FMCG
- Experience across all core research and analytical techniques and brand strategy development
- Commercially astute with proven ability to proactively convert research and insight into tangible business value
- Degree in Business, Marketing etc.
- Strategic thinker
- Ability to handle complex situations under pressure
- Clear, concise communicator
Salary
Market Related.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online