RS Hunter Limited is recruiting to fill the following position:
Job Title: Regional Trade Marketing (North Region)
Location: Lagos
Responsibilities
- To achieve business goals and trade marketing/brand saliency by devising strategies for the specific region, in line with the overall trade marketing/brand strategy and subsequently plan, implement and evaluate the same at the regional /zonal level.
Key Accountabilities
- Branding Ensure Top of Mind Awareness
- (TOMA) target is achieved within given timelines.
- Monitor on-going campaigns & media support and provide objective benchmarks versus completion on SOV/SOE
- Identify and evaluate branding/media opportunities across various channels within the region
- Conduct audit of the various channels to ensure all Branding is as specified.
POS Visibility Ensure Optimum visibility across all channels in the region
- Develop innovative ways of ensuring the brand is visible in the market place in line with agreed PICOS.
- Track and monitor the execution of POS materials at the Zone & regional level; send timely reports to HQ
- Evaluate and determine ROI for all visibility initiatives
- Conduct periodic audits with documented reporting to ensure that outdoor materials are up to date and meet specified standards
- Plan corrective action should any gaps be identified
Product Launch Activation
- Design Marcomms launch plan for all new products at the regional level, ensuring speed and reach.
- Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means (Brand Activation & POS execution
Brand Communication
- Ensure that all communication for the region is simple, easily understood and relevant to the desired target audience
- Ensure communication is done in relevant local languages to ensure reach of a wider target audience.
Brand & Sponsorship
- Champion all National Sponsorship initiatives as it applies to the specific region
- Identify and leverage suitable sponsorship opportunities to help project brand visibility/generate ROI in the region
- Ensure Co-branding partnerships are well leveraged in the regions
Regional Promotions and Activities
- Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience.
- Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set KPIs’.
- Develop evaluation reports on all promotions and campaigns reporting ROI and KPI achievement and forward recommendations
Outlet Activation
- Design on implement a live retail outlet data capture strategy that will be used for effective planning.
Requirements
- A Bachelor's Degree.
- An MBA will have added advantage
- At least 7-10 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
- Capacity to ensure adoption of brand and improve top of market awareness Achieving Business Success
- Delighting the customers
- Displaying Entrepreneurial Spirit
- An eye for detail
- Strong interpersonal skills
Application Closing Date
25th October, 2013
Method Of Application
Interested and qualified candidates should send their applications and CVs to:
[email protected] using Job Title as the Subject of the mail.