GlaxoSmithKline GSK), one of the world's leading research based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer.
GSK employs over 97,000 employees in over 100 countries worldwide.
GlaxoSmithKline Consumer Nigeria Plc is one of Africa's largest consumer healthcare companies, producing leading brands such as Lucozade, Ribena and Panadol.
GSK is recruiting to fill the position of:
Job Title: Business Manager - Dermatology & OTC
Ref No: 281013-1
Location: Ilupeju, Lagos State
Reporting To: Marketing Director
Job Purpose/Scope
- To set brand strategic direction and provide leadership and recommendations for the development and execution of brand marketing plans of assigned product portfolio in the Anglophone West Africa market.
Key Responsibilities
- Develop and implement brand strategy to achieve revenue, profit / market share and life cycle objectives for assigned brands in the Dermatology portfolio and Pharma commercialized OTC brands within the English speaking region of West Africa.
- Review brand strategy periodically, to exploit positive changes in environment or to effectively manage constraints to its implementation for the achievement of brand / portfolio objectives
- Launch new brands assigned to the portfolio to ensure future health of the company’s product portfolio.
- Identify portfolio growth opportunities in the market to explore the commercial potentials of such opportunities
- Manage external agencies to ensure that appropriate, accurate and timely brand messages are communicated to the right target audience, using the most appropriate cost-effective medium
- Develop and despatch approved relevant brand promotional materials to the field force in a timely manner
- Effectively manage cross-functional teams of internal customers e.g. sales, marketing research, medical, regulatory, demand management, etc to ensure an optimal mix of the key elements for the success of all brands in the portfolio
- Actively participate in relevant medical conferences (local and international) to build a positive image for brands, encourage brand loyalty and share best practice learnings for the brands
- Manage brands with extended brand teams (cross-functional) for best operational and strategic results
- Train medical representatives on brand technical knowledge and brand selling to facilitate the attainment of brand sales objectives.
- Train representatives-on-the-job to improve product knowledge and selling skills
- Design all brand materials for internal and external communications in line with global/centre of excellence(CoE) brand standards and specifications .
- Effectively manage medical, regulatory and marketing information on brands to achieve portfolio objectives in line with international medical marketing code and GSK global policy.
- Carry out above-the-line (ATL) or below-the-line (BTL) health educational programmes, where necessary, for the attainment of brand strategic objectives
- Partner with and execute programmes in conjunction with all relevant stakeholders and professional bodies in order to increase share of voice for all brands in the assigned portfolio.
Qualifications, Experience
- A good first degree.
- At least 5 years Sales experience (preferably in ethical pharmaceutical/cosmetic or consumer marketing).
Competencies:
- Strategic marketing management.
- Project management.
- Sales forecasting.
- Cross functional team management.
Application Closing Date
10th November, 2013
How to Apply
Interested and qualified candidates should:
Click here to apply online