Sunmei International is a hotel chain franchise group that originated in China in 2010 and started its business operation in Africa in 2018 with the goal of becoming the largest hotel management group in Africa.
We are recruiting to fill the position below:
Job Title: Brand Strategy Director
Location: Lagos
Roles and Responsibilities
- Carry out brand strategy planning and brand system building according to the group strategy, and take full charge of brand planning, design, promotion and management of the group;
- Make accurate brand judgment according to the group's development strategy plan, formulate of the group's long-term plan, medium-term plan and annual brand plan, and be responsible for the implementation of all the plans;
- Formulate annual promotion strategy, resource allocation plan and implementation plan, channel advertising project management and expense monitoring; Establish effective analysis and evaluation system to ensure brand building and promotion effect;
- Conduct market research to analyse the impact of brand activities of peers or competitors on the company;
- Establish and maintain the mainstream media resources of the industry, and effectively use all kinds of resources to implement brand marketing plans.
Qualifications and Experience
- Full-time graduated from high standard university, preferred with experience in studying abroad;
- More than 5 years of brand management experience, at least 2 years in director-level position;
- Familiar with PR media brand promotion and operation, excellent brand strategy ability and integrated communication skills;
- Strong brand awareness, excellent proposal ability and communication skills, experience in large-scale relevant planning practices and successful brand planning cases;
- Have a sensitive sense of the market and strong ability to collect information, and can independently operate brand marketing work.
- Preferred with having working experience in large franchising and management hotel group or tourism services companies or Internet companies or brand management companies.
Application Closing Date
1st September, 2019.
How to Apply
Interested and qualified candidates should send their Application and CV to:
[email protected] using the "Job title" as the subject of the email.