Pinnah Foods Limited (The Ice Cream Factory & Yin Yang Express) is a restaurant chain with 6 outlets operating in the city of Lagos and we are currently seeking to employ suitably qualified candidates to to join our vibrant team in the position below:
Job Title: Marketing & Content Specialist
Location: Lagos
Job Description
- We are looking for a creative Marketing & Content Specialist to take full responsibility of our marketing strategies and campaigns across all channels - offline, social media, blogs and lead generation.
- Your responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
- You should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects (both online & offline). It is also essential to be up-to-date with new technologies and marketing trends.
- You will also be responsible for creating original text and video content, managing social media posts, develop engaging content to attract/retain customers and responding to followers. You should have excellent communication skills and be able to express our company’s views creatively.
- You should be able to oversee all marketing initiatives with the aim of building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels with the ultimate goal of improving business performance.
Responsibilities
- Develop and execute ideas for creative marketing campaigns aimed at increasing sales and driving business performance
- Translate brand elements into plans and go-to-market strategies
- Develop, plan and execute all marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Manage and monitor the marketing budget efficiently on a quarterly basis and allocate funds wisely to ensure value for money and ROI.
- Design and implement marketing strategy to align with business goals, ensuring brand consistency
- Oversee and monitor all marketing and advertising activities
- Suggest and implement new initiatives to develop brand awareness, like promotions and competitions
- Manage content distribution to various channels (online and offline) social media platforms to increase web traffic and drive foot traffic to all our stores
- Oversee and manage all social media accounts
- Maintain and build our social media presence across all digital channels
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Generate, edit, publish and share engaging content (e.g. original text, photos, videos and news)
- Measuring and reporting on the performance of all marketing campaigns and assess against company goals (KPIs) to ensure profitability
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple marketing channels and customer touch points
- Build and develop strategic relationships and partnerships with key industry players, agencies and vendor partners
- Responsible for liaising with and providing direction to graphics designer to develop engaging and creative content in line with the company’s brand strategy
- Analyze web traffic metrics
- Oversee and approve all marketing/promotional material, from online graphics to hard copy fliers/banners, ensuring brand consistency
- Analyze consumer behaviour and adjust advertising and marketing campaigns accordingly
- Receive customer feedback and generate ideas to increase customer engagement.
Requirements
- Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media and display advertising campaigns
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate
- Strong commercial awareness with the ability to think strategically and analytically
- Proven working experience in content management & digital marketing
- Strong project management skills and attention to detail
- Experience in setting up and optimizing Google Adwords and social media marketing campaigns
- Knowledge and understanding of website analytics tools (e.g. Google Analytics, Webtrends
- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro or other media editing software
- Ability to deliver creative content (text, image and video)
- Self driven individual with proven ability to work with minimal supervision
- Excellent verbal and written communication skills
- BA/Bsc degree in Marketing or relevant field (desirable)
- Vibrant and outgoing personality
- An avid food lover with a genuine love for desserts.
Application Closing Date
18th October, 2019.
How to Apply
Interested and qualified candidates should send their Applications to:
hr@pinnahfoods.com using the Job Title as the subject of the mail.