Entertainment Afrique - We are a Media production and TV content provider firm. We are currently in search of:
Job Title: Research & Content Analyst
Location: Lagos
Responsibilities
- Writes short and long form social content for company projects;
- Writes, edits and proofs compelling, strategic and persuasive content copy for email, search, display and other digital marketing channels and campaigns;
- Generates, champions and implements ideas for new ways to engage our audiences through content including infographics, landing pages, life cycle events, web articles and campaigns;
- Embraces flexible writing styles based on content goals including conversion oriented copy;
- Ensure content is written with SEO best practices to support and execute inbound marketing;
- Collaborates in development of editorial calendars for all content-related programs;
- Monitors industry trends on content management and B2B best practices;
- Tracks performance of content pieces to ensure success against stated KPI's;
- Manages Social presence of the Company and seeds content across channels;
- Executes the social media strategy, coordinating and encouraging with all stakeholders;
- Monitors trends in social media tools, industry, best practices and applications;
- Tracks performance of social campaigns to ensure success against stated KPI's;
- Becomes an advocate of the Company, manages the external blog and outreach programs;
- Works with supplier(s) to ensure campaigns are fully optimized;
- Works with internal/external EA teams to ensure optimization of product strategies.
Qualifications & Experience
- University degree in arts, legal or equivalent;
- 2 to 5 years of experience in a similar role with increasing responsibility;
- Proficient in use of social media and leveraging of these platforms for maximum effect;
- Understanding of Content strategies and Inbound marketing;
- Proven ability to write short and long form social content that has delivered results;
- Experience in Search Engine Marketing and Optimization (SEM & SEO);
- HTML, CSS and experience with web technologies a definite asset;
- Strong technical aptitude and ability to leverage all manner of tools for efficiency;
- Excellent written and oral communication skills in both French and English;
- Excellent Microsoft Office skills, especially with MS Excel and PowerPoint;
- Strong project management skills, with ability to manage multiple tasks and priorities;
Application Closing Date
25th March, 2014
Method of Application
Applicants should send in their application, which should include an up to date CV and cover letter, to:
[email protected]