RS Hunter Limited is recruiting to fill the position below:
Job Title: Marketing Officer (ICT)
Location: Lagos
Role Objectives
- Define, execute and manage an annual plan of marketing activities for Equipment Hall (Lagos & PH), towards promoting the company brand; creating sufficient awareness of EQH products and services amongst the target market segments - corporate & retail and achieving other key business objectives -; using appropriate marketing strategies and channels (such as media advertising, direct mail, sales Promotions, promotional or sponsorship events, etc)
- Ensure effective use of all online channels in promoting the brand awareness of EQH i.e. EQH website, Facebook and twitter page.
Key Responsibilities
- Implement/ execute marketing activities defined for the year according to the annual plan
- Prepare appropriate justification documents and budget for marketing activities for management approval, while striving to ensure implementation of cost effective activities based on defined objectives
- Brief graphic designer or advertising agency as regards marketing materials required for activities as and when required. Ensure the quality and accuracy of the produced materials is of required EQH standards.
- Liaise with all relevant internal teams to gather necessary information required in the development of marketing materials or in preparation for the implementation of any marketing activity.
- Implement marketing activities as and when required and ensure wide visibility of EQH branding and promotional materials during the implementation of such activities e.g. product forums for clients, participation in conferences, media advertising, sponsorship, CSR events, etc
- Generate report on the effectiveness and assessed impact of executed activities when it's over, and recommendations for such future activities.
- Coordinate all required Press interactions/PR initiatives as regards EQH activities in the course of the year.
- Ensure EQH is appropriately represented in necessary industry and outside industry events
- Ensure information regarding all marketing activities of EQH are promptly uploaded and updated on the EQH website
- Regularly update the EQH web gallery with information on new sales offers, and communicate same via the weekly or monthly newsletters
- Frequently monitor the performance of the EQH website and performance of the online Sales engine
- Maintain accurate records of all activities executed across all channels and the marketing spend on such as well e.g. weekly or monthly newsletter dispatch, Facebook or twitter promotions, client open product forums, etc
- Keep accurate database of all client contact details (Lagos & PH) for the purpose of sending the weekly or monthly EQH newsletter or any other requirement for such information e.g. bulk SMS broadcasts
- Provide standard formats for all communication within and outside EQH e.g. responses to client mails, internal memo's etc
- Attend relevant marketing meetings with EQH partners in order to gather information on available opportunities and requirements of EQH.
- Adhere to all company policies, procedures and business ethics codes
- Manage time efficiently and accomplish tasks within set deadlines.
Knowledge & Experience
- A university degree in Marketing or the Social Sciences or equivalent from a reputable institution.
- 3 years Marketing Communications experience in a structured business-to-business sales organisation
- Conversant with Marketing principles and versatile in the knowledge of cost effective means of promoting a growing brand
- Experience within the IT industry would be an added advantage.
- Strong understanding of customer and market dynamics & requirements.
Skills:
- Excellent oral and written communication skills, including command of English
- Very creative and resourceful - able to make the best use of limited resources
- Strong interpersonal skills - able to work well with key internal and external stakeholders and get them to delivered tasks.
- High level of personal drive - identify priority tasks and focus on the same.
- Ability to manage multiple projects simultaneously.
- Team player with strong initiative, enthusiasm and good business sense.
- Attention to detail and high level of organization.
- Able to work under pressures of deadlines.
- Be knowledgeable of ICT products and processes and new developments in the industry.
Key Deliverables & Performance Indicators:
- Performance Measures: To be given in accordance to yearly corporate targets and objectives
- PERIOD: Within the financial year.
Application Closing Date
2nd April, 2014.
How to Apply
Interested and qualified candidates should send their CV to:
[email protected] using job title as the subject of the mail.