Alan & Grant - Our work is focused on creating innovative HR and Organizational Development Solutions aimed at Performance Improvement & Business Growth. We currently serve clients across various sectors of the Economy from locations in Jos, Port Harcourt and Lagos.
We are recruiting to fill the position below:
Job Title: Marketing, Brand & Corporate Communications Manager
Location: Lagos
Job type: Full time
Industry: Financial Services
Job Summary
- The job holder will develop, plan and execute all company marketing strategies, branding and corporate communication activities to achieve the company’s target market share and set goals.
Duties & Responsibilities
- Develop, update and implement the marketing strategy in line with the corporate strategy and key business objectives
- Develop the corporate communication and brand management strategy, policies, processes and guidelines and monitor implementation
- Prepare and execute the annual marketing plan and budget
- Monitor and report on key market trends and competitors’ initiatives to Sales and assist in the development of appropriate strategies to protect and enhance the company’s market share
- Lead and coordinate all marketing activities including market research, pricing, sales, advertisement and promotion
- Coordinate the development and implementation of effective media/public relations and crisis management policies and processes
- Coordinate the development of appropriate research and monitoring programmes to track the organisation’s brand performance
- Oversee the design and production of marketing collateral and promotional programmes e.g. adverts, online campaigns, corporate websites
- Establish and maintain relationships with key internal and external stakeholders including media, public relations, branding agencies etc. to grow the reputation of the Company and Brands
- Manage the consistent and accurate delivery of key business messages with defined audiences
- Ensure that all internal communications activities are properly integrated with the external communications, marketing priorities and strategies.
- Monitor and evaluate the impact of company’s communication and marketing activities on the company’s reputation
- Review and report on the performance of the Marketing & Corporate Communications function against key performance targets to Sales
- Liaise with relevant stakeholders to develop a unique brand identity/ image that would create a lasting impression amongst employees, customers and the general public.
- Work with the Sales, strategy and cross-functional teams to drive profitable growth and build brand equity for the company’s brands in assigned category
- Plan and manage public events (road shows, product launches, customer fora etc.) and conduct post evaluation and reporting for Management use
- Coordinate the production of corporate gift & promotional items, such as diaries and calendars
- Monitor and evaluate the impact of brand activities on the company’s reputation
- Develop, review and update company’s internal and external communications management policies and ensure all information dissemination tools (complimentary cards, website, product flyers, stationery etc.) adhere to the policy guidelines
- Manage corporate communications, including developing publication, articles, website and social platforms materials as well as employee communication and engagement.
- Prepare and submit reports on activities on Marketing, Branding and Corporate Communication to the MD
- Coordinate activities and initiatives that enhance the company’s image and create a positive impact on the environment and community through Corporate Social Responsibility
- Develop and build content for all marketing materials including newsletters, flyers, website, social media channels etc.
- Work with web master to ensure brand presence and uniformity and consistency across all media channels
- Oversee all the activities of the webmaster and ensure the company’s website is fully operational at all times
- Review reports of all web site metrics by the webmaster and advice Management accordingly
- Develop capability of subordinates towards the achievement of their own performance targets
- Maintain a positive work environment that facilitates collaboration and information sharing and is conducive to attracting, retaining, and motivating diverse talent
Requirements
- Minimum of 7 years combined experience in Branding / Marketing / Corporate Communications department of a similar organization
- First degree in any discipline is required
- Membership of relevant professional body is desirable
- Excellent Networking & relationship building skills
- Strong creativity & innovation with good business acumen
- Proficient with MS Office and other relevant Application
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/293440/marketing-brand-corporate-communications-manager-a.html