Stresert Services Limited - Our client is one of the leading Telecommunications/Data Services Sector in Nigeria in urgent need of a Sales & Marketing
Job Title: Sales & Marketing
Location: Lagos
Job Description:
Head of Insights
JOB Code: H-Insights
Mission/ Core purpose of the Job: (Short description)
- Implement the set of common approaches and standards (blueprint) agreed by Group in order to generate a deep understanding of the market we operate in (business intelligence) as well as actionable customer insights enabling superior commercial performance
- Market intelligence: competition, geo-marketing, socio-demographics, etc.
- Market research: recurring (e.g. brand health tracking, customer satisfaction, customer advocacy/ Net Promoter Score, quality of gross adds, churn) and ad-hoc (e.g. focus groups, special topics)
- Data mining: recurring (e.g. quality of gross adds, churn, post launch analyses) and ad hoc (special topics)
- In close coordination with Group, adapt the Company’s Insights Blueprint to local priorities and circumstances without compromising on the most important KPIs which must be comparable across market boundaries (i.e. same definition and methodology)
- Make sure Insights are not only being generated but also used to drive the business
- Develop market research and data mining capabilities in OPCO
- Help develop business cases to support commercial decisions
- Manage the applicable OPCO governance and approval processes relevant to the Insights function
Education:
- University degree
- Fluent in English (spoken and written)
Experience:
- 10 years of experience in commercial roles with a minimum of 5 years in the telecom industry
- Strong experience in customer insights/ market research and data mining
- Experience should include a few years of operations (not HQ function)
- Experience in developing business cases to support business decisions
Knowledge:
- Customer insights/ market research background
- Data mining background (incl. statistics)
- Telecom background
- Sub-Saharan African experience is a must
Remuneration
Salary is very competitive and above industry standards.
Application Closing Date:
25 April, 2014
Method of Application
Only qualified applicants who meet the above requirements should please send their CVs to:
[email protected] using the JOB Code as the subject of application. i.e 'H – Insight'. Qualified applicants will be contacted.