Etisalat's vision is a world where people's reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel.
Etisalat Nigeria is recruiting to fill the below position of:
Job Title: Specialist, High Value Prepaid
Location: Lagos, Nigeria
Job Summary
Implementing, monitoring and reporting on customer's activation, usage, churn and retention, and revenue initiatives to drive achievement of business objectives assigned to the High Value Prepaid Segment.
Providing relevant and up to date information to aid proper decision making within the authority limits of the Segment manager
Principal Functions
- Identify and execute strategic opportunities to grow activations, usage and revenue across all High Value Prepaid Segment (Easylife/ Easyflex) products
- Support in strategy formulation and execution to foster achievement of segment targets
- Ensure quality delivery of High Value Prepaid projects within budget and on time
- Ensure the profitability of the High Value Prepaid Segment
- Identify partnership opportunities (short & long term) that will grow segments profitability and awareness
- Develop marketing strategies and engagement plans for High Value Prepaid customers on the network.
- Ensure regular, accurate and timely monitoring of projects and activities to ensure quick resolution of challenges
- Positively manage relationship with all internal and external stakeholders to ensure successful projects completion/delivery
- Generate and analyse weekly reports that showcase product performance and highlights areas of improvement
- Build Easylife/ Easyflex product TOMA in consumers' minds through usage of relevant communication drivers
- Coordinate product promotion, Re-vamps, launches and re-launches end-to-end
- Monitor product against market trends to ensure the product is strategically positioned for target audience
- Proactively develop, pitch and implement new marketing initiatives as well as input in overall strategy to drive acquisition, usage and revenue growth of the business
- Research Industry evolution & competition's activities in order to identify segment specific gaps and Strategies to exploit them to Etisalat's advantage
- Other duties as assigned by line manager or Head of department
Educational Requirements
- First degree
- Masters in relevant course (MA/MBA/MSc) will be an added advantage
Experience,Skills & Competencies
- 3- 5 years relevant post-NYSC work experience required
- Basic Segmentation Knowledge
- Marketing plans, advertising materials and product life cycle monitoring
- Interested candidates are expected to:
- Be highly focused and success driven
- Be strategic and analytical thinkers
- Possess excellent communication skills (oral and written)
- Possess high levels of integrity and self-regulation
Application Closing Date
Not Stated
How to Apply
Interested candidates should
Click here to apply