Head, Sales / Marketing & PR at a Gaming Company

A reputable Gaming company is recruiting to fill the position below:

Job Title: Head, Sales / Marketing & PR

Location: Lekki, Lagos
Employment Type: Full Time

Duties

• Craft strategies for all marketing teams, including Digital, Advertising, Communications and creative.
• Prepare and manage monthly, quarterly and annual budgets for the marketing department.
• Design branding and positioning strategies.
• Ensure Starbet’s brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
• Analyze consumer behavior and determine customer personas.
• Identify opportunities to reach new market segments and expand market share.
• Monitor competition (acquisitions, pricing changes and new products and features).
• Coordinate sales and marketing efforts to boost brand awareness.
• Develop PR campaigns and media relations strategies.
• Edit and update promotional material and publications (brochures, videos, social media posts etc.)
• Prepare and distribute press releases
• Organize PR events (Roadshows, promotional press conferences) and serve as the company’s spokesperson
• Seek Opportunities for partnerships, sponsorships and advertising
• Manage PR issues.
• Oversee management of affiliate marketing.

Requirements

• Degree in Marketing, Communication or related field
• Prior experience in marketing and sports management
• Excellent interpersonal & communication skills
• Thorough knowledge of the sporting industry
• Ability to use analytic software effectively
• Social perceptiveness
• Understanding of potential market arenas for products
• Critical Thinking
• Negotiation
• Organisational skills.

Application Closing Date
7th May, 2021.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using "Head; S/M/P" as the subject of the email.