Social Media Specialist at Royal Perfumes Limited

Royal Perfume is an international affiliated company and one of Africa's largest fragrance hubs, with a widely sourced e-shop and shipping to locations worldwide. We are headquartered in Lagos Nigeria.

We are recruiting to fill the position below:

Job Title: Social Media Specialist

Location: Lekki, Lagos
Employment Type: Full-time

Responsibilities

• Design social media strategies to achieve marketing targets
• Manage, create and publish original, high quality content
• Administer all company social media accounts ensuring up-to-date content
• Liaise with the digital team to ensure content is informative and appealing
• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
• Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on web traffic and ROI
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals via social media to create a strong network
• Stay up-to-date with new digital technologies and social media best practices
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• B.Sc Degree in Marketing or relevant field
• Minimum of 5 years’ experience as a Social media strategist, Social media manager, or digital marketing manager
• Hands on experience using social media for brand awareness
• Understanding of SEO and web traffic metrics and how to apply these
• Ability to identify target audience preferences and produce content to meet these preferences
• Familiarity with web design and publishing
• Excellent written and verbal communication٫ and multitasking skills.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits

• Salary: N120,000 - N150,000 / month.
• Coaching
• Mentoring
• Training
• Pension
• Profit sharing
• HMO
• Wellness Scheme
• Career Advancement
• Great Place to work
• Welcoming environment.

Application Closing Date
6th September, 2021.