SKYMAX Studios is a Professional Photography & Multimedia Company for Portraits, Headshots, Glamour, Family, Maternity, Kids, Events (Corporates & Weddings), Videos, Animation, Movies and Promotions.
Job Summary
The responsibilities of this position includes planning, implementing, executing, monitoring, and managing all our digital marketing and sales activities across all channels/mediums particularly via digital/onlinenetworks, as well as all offline platforms/channels, and more as stated below:
- You are the guardianangelof all our brands and properties,andthusresponsible for ensuring that all ourbrands -products, services, projects, properties, models and product linesresonate with current and potential customersacross varying demographics;
- To plan, manageand grow all our social media presences across all digital networks not limited to Facebook, Instagram, LinkedIn, Twitter, Youtube and others;
- Audit and develop accurate reports on our current social media status, and marketing campaign’s overall performancethus far;
- To carry out regular market research in order to keep up to date with customer trends, as well as trying to predict future trends;
- To identify and utilize the latest trends and technologies as leverage tools for more exponential growth for all our brands - products, services, projects, platforms, properties, models and others;
- You are completely in charge of driving market growthfor all our products, services, projects, properties, models and product lines;
- To design and oversee all aspects of our digital marketing operations and activities;
- Evaluate important metrics that affect our website traffic, social media pages/channels, service quotas, and target audience;
- To constantly develop strategies,and managing marketing campaigns across Social Media platforms to ensure that products and services meet customers’ expectations and to build strong brand credibility & equity for all our brands - products, services, projects, properties, models and others;
- You are completely responsible for theP&L management of all our products, services, projects, properties, models, outlets/sales points and product lines;
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short/mid/long termprojections
- Actively participatein product development, pricing and supporting new product launches, and translating all brand strategy into brand plan and go-to-market strategies;
- To assist in the design and production of all merchandising products, packaging and the ‘in-store’marketing displaysfor all products/merchandise;
- To design and supervise allcommunication contentssuch asSocial Media posts,press releases, artworks, print and digital media;
- To supervise all Social Media advertisements, graphics designs, product designs and all other forms of marketing to maintain consistency in branding;
- Managing project/brand budgets, marketing executives, content creators/developers, models, junior assistants, all others working for the brands and projects;
- Interfacing with clients and colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)while working on so many different projects to deliver all agreed set targets for all stakeholders;
- To develop and organizeevents such as product launches, promotional events, exhibitions, concerts, video shoots, Movie shootsand photo shoots;
- To analyse allmarketing campaigns, monitor the performance of allbrandsthrough key performance indicators (KPI)measuredagainsttargetedgoals (ROIs), and then submit detailed reports to management;
- Working with advertising agencies to manage all stakeholders’ brand’s marketing campaignsto deliver agreed targets within Advertising & Promotion budget;
- Maintaining contact with vendors and distributors to get critical input on how product design/feel, packagingand implementation can be improved;
- Achieving profit targets, timelines and all deliverable milestones within budgets;
- Keeping up to date with market developments and analyzingconsumer insights as well as competitor strategies, and ensuring that all our marketing and communications efforts adhere to agreed timelines and managing expectations with all stakeholders;
- To design, execute, oversee and manage all contests, giveaways, and other digital projects;
- To coordinate with advertising and media experts, and your team tobrainstorm new and innovative growth strategiesto improve marketing resultsfor exponential growth impact;
- Maintaining, managingand leveraging all our social media presences, marketing database, emails, and display advertising campaignsto create and enhance more growth opportunities for all our brands, as well as to further grow all our brand’s affiliations and partnerships.
Job Description
- We are actively searching for a highly-creative ‘Social Media Marketing & Digital Brand Manager’to lead our marketing operations.
- The ideal candidate will create, develop, implement, track and optimize all our digital marketing campaigns across all digital channels for all our brands, models, digital products, platforms & properties.
- The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution to monetization, and replay again, and again, and again.
- Our ideal candidate is someone with experience in Marketing, Art Direction, and Social Media Management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills to work with the marketing team, supporting teams (such as programmers, product designers, graphics designers), and vendors to launch campaigns on time and on budget, and deliver huge sales activation/acquisitions for all our brands, properties, products, models , and all others.
- So, if you live and breathe digital marketingand sales, we want to talk to you.
- In this position, you will be responsible for all aspects of our marketing operations, and the Brand Management of all our brands. Your central goal is to help grow all our brands’influence- Sales Acquisition,Brand Loyalty and Awareness exponentially from strength-to-strength growth every new day across Africa starting from Nigeria.
Minimum Requirements & Qualifications
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability:
Required:
Education:
- B.Sc. Degree from a reputable university preferably in Marketing, Business Administration, or related field.
- Flair & Passion for excellence is highly essential.
Others - Person Specification (Behavioral Attributes):
Be Decisive in Leadership:
- Know how to prioritize, set critical path necessary to achieve exponential growth, advocate focus and accountability, and then plan accordingly towards exceeding clients’ expectations.
Be Client-Focused (Customer-Centric):
- Be constantly collaborative, strategic and creative in providing innovative solutions to solve technical engineering challenges while managing a large construction team across multiple locations.
Be Impactful:
- Use clear and frequent communications, drive execution and results.
Safeguard:
- Operate ethically with high level of integrity, while prioritizing safety and security in all that you do.
Be The Role Model:
- Lead by example, demand and maintain excellence at all times, maintain safety and integrity as top priorities.
- Not more than 32 years old.
- Minimum three (3) years experience in a digital marketing or advertising position with in-depth knowledge of various social media platforms, best practices, and website analytic.
- Practical sales knowledgewith strong analytical skills, business savvy and the ability to multitask are all essential.
- A high level of creativity and innovationin project & business management.
- Extremely creative with excellent analytical, verbal and written communication skills.
- Outstanding communication and interpersonal skills cannot be overemphasized.
- Up-to-date on the latest trends and technologies in digital marketing.
- Preferably female
Essential Competencies:
To perform the job successfully, every person within our organization must be team-oriented, dedicated, and hands-on towards exceeding clients’ expectations at every contact point; and must demonstrate the following competencies:
Personality:
- We expect every person within our organization to possess very good entrepreneurial spirit, warmth, dynamic, with high level of integrity, excellent organizational, planning, and reporting skills; he/she must possess strong determination & motivational drive for excellence and can effectively support multiple clients/customers at all times.
Leadership:
- We expect every person within our organization to possess excellent leadership, cooperation, supervision and learning skills with strong problem-solving and decision making skills; he/she must possess sound understanding as well as willingness to develop sound knowledge and understanding of the Nigerian Construction industry.
Teamwork:
- We expect every person within our organization to contribute extensively to building a positive team culture. Every person within our organization must put success of team above other considerations; he/she must be willing to build high morale and group commitments to goals and objectives, and must support everyone's efforts to succeed.
Professionalism:
- We expect every person within our organization to approach clients/customers and colleagues in a tactful manner; we expect him/her to react well under pressure; treat others with respect and consideration regardless of their (social) status or position; he/she must accept responsibilities for own actions all the time.
Relationship:
- We expect every person within our organization to develop and maintain a continuous level of engagement with its target audience; every person within our organization must constantly aim to create a partnership between himself/herself and its audience rather than consider the relationship merely transactional. This is because clients that feel we respond well to their needs are more likely to continue using our products and solutions. Additionally, every person within our organization must maintain a constant level of communication with the clients/customers in identifying potential sources of costly problems before they come to head.
Ethics:
- We expect every person within our organization to treat all people with great respect and must honour commitments. He/she must inspire the trust of others, must work with integrity and ethics, and must uphold organizational values which include consistency at work, arriving punctually for business meetings and appointments, and ensuring prompt solution delivery.
Customer Service:
- We expect every person within our organization to effectively manage difficult or emotional customer situations, responds promptly to all agreed commitments to the clients/customers. He/she will need to follow through on all our commitments to our clients/customers.
Interpersonal Skills:
- We expect every person within our organization to maintain strict confidentiality with qualitative listening skills (i.e. listens to others without interrupting) and keep emotions under control. He/she must consider and respond appropriately to the emotions and capabilities of different people in different situations; he/she must always respond tactfully and diplomatically; and treats everybody with respect. He/she must possess the ability to work well with various skill levels of clients /customers and other project stakeholders.
Oral Communication:
- We expect every person within our organization to speak clearly and persuasively in positive or negative situations; the individual must possess innate skills to make clear and convincing oral presentations to individuals or groups, facilitates an open exchange of ideas that fosters atmosphere of open communication. He/she must listen effectively and clarifies information as needed, and must respond very well to questions from clients, consultants, media and other project stakeholders.
Written Communication:
- We expect every person within our organization to express facts and ideas in writing in a clear, convincing and organized manner devoid of grammatical & spelling errors; the individual must possess innate skills to read and interpret written information/data, and effectively present numerical data in easy-to-understand format. He/she must possess the abilities to read and comprehend instructions and correspondences, as well as the ability to write correspondence. He/she must be socially enabled on Facebook, Twitter, Instagram, Google+, YouTube and WhatsApp.
Aggressively Productive:
- We expect every person within our organization to be consistently persuasive and committed to the logical productive completion of all sales-cycles. The individual must be extremely influential among key decision makers and must not accept ‘No’ for an answer.
Strategic Thinking:
- We expect every person within our organization to assist management in formulating effective strategies that are consistent with the business objectives of the organization; he/she will help management define strategic objectives, sets priorities and interpret these strategic goals into operational tasks; makes strategic plans with short-term and long-term perspectives while articulating potential threats & opportunities.
Business Tool Proficiency:
- We expect every person within our organization to possess excellent use of relevant working applications such as Project Management tools, Microsoft office Suites, Outlook, Excel, Powerpoint, Msword, Visio etc.
Safety and Security:
- We expect every person within our organization to observe all known and unknown safety and security procedure in the course of his/her daily assignments; he/she must report potentially unsafe conditions, and must use organizations’ resources – time, money, equipment, tools and materials properly, appropriately and judiciously.