Travelstart is an online travel company. Founded 1999 in Malmö Sweden. Expanded throughout northern Europe and Southern Africa until 2010 when European business was sold off. Since 2010 the headquarters have been based in Cape Town. And in 2012, Travelstart was launched in Nigeria. Company focuses on emerging and frontier markets for online travel.
Travelstart is recruiting to fill the position of:
Job Title: Sales and Marketing Manager
Location: Lagos
Job Description:
As our Sales & Marketing Manager, the main purpose of your role will be to be responsible for driving the sales growth in the local market utilising online, offline and affiliate marketing channels aligned to the global Travelstart strategy and targets and as delegated by the Country Manager.
The key responsibilities in this role will be to:
- Develop and execute the local sales and marketing strategy which encompasses the following responsibilities:
- Drive sales and marketing for the local market using various channels.
- Drive B2B sales channels (neXt).
- Drive customer acquisition:
- Lead generation focused on increasing database size.
- Exploring alternative traffic acquisition channels to those implemented by home base.
- Competitions and partnerships set-up:
- Effective offline and online campaign management with local partners.
- Build partnership network.
- Cycle sliders on website homepage.
Build and maintain affiliate network by managing the Affiliate Manager in regards to:
- Sourcing new affiliates
- On-boarding and set-up of affiliates.
- Support of new and existing affiliates.
- Structuring the commission paid to affiliates.
- Weekly and monthly communications to affiliates.
- Accurate recording of affiliate bookings on TCC.
- Weekly/monthly reporting to home base.
- Drive Social Media marketing in line with global Travelstart strategy, including:
- Oversight of daily posting by the Social Media Agent across all social media channels.
- Designing and driving Facebook campaigns.
- Ensuring high quality customer service and support is provided by the Social Media Agent through replies to customers posted across all social media channels.
- Weekly/monthly reporting to home base.
- Oversee design of all offline print marketing in line with Travelstart style guide and budget.
Manage newsletter generation:
- Content generation and submission within home base submission deadline.
- Corresponding landing page creation.
- Manage marketing budget as allocated by home base.
- Ensure all set targets are met and, frequently, exceed expectations.
Requirements
- Listed below are the minimum requirements with regards to skills, competencies and abilities needed for this role:
- Proficient in Microsoft Office.
- Experience using relative Digital Tools.
- Strong Tech experience including working with a CMS.
Experience:
- Experience in integrated marketing with a strong focus on digital and offline marketing.
- Integrated marketing experience within in the local market.
- Proven track record of marketing executing within the relevant markets.
- Proven track record of sales within the relevant market.
Criteria
We are looking for a Sales and Marketing Manager who will fit into the Travelstart family. The successful candidate will demonstrate the following characteristics:
- High Performance Attitude.
- Data driven execution of marketing.
- Entrepreneurial spirit.
- Innovative thinking.
- Dynamic.
- Analytical.
- Meticulous.
Application Closing Date:
30th September 2014
Method of Application
To apply for this awesome opportunity please send us your motivation letter (no more than ½ page) and 3 page CV to:
[email protected]
Note: The reference for this opportunity is
“Sales and Marketing Manager” please insert this into the subject line of your email application.
Any applicants not meeting the minimum requirements will not receive a response.
Please note that we reserve to right to amend, freeze the role or not hire. The final appointment will be at the discretion of Travelstart.