Director of Performance Marketing at Chipper Cash

Chipper is the largest mobile cross-border money transfer platform in Africa. We are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services.

We are recruiting to fill the position of:

Job Title: Director of Performance Marketing

Location: Nigeria

Job Description

• We are looking for a highly accomplished Marketing leader to build and grow a high-scale global performance marketing program, who will be responsible got end-to-end management and execution of Chipper's global performance marketing program.

What You Will Be Doing

• Take ownership of performance marketing to influence user growth, activation and retention
• Oversee all paid performance marketing spend and channels, including but not limited to Facebook, Google, TV, audio, affiliate, programmatic, and new channels
• Manage an internal team and work with some of the very best agencies in the world to drive Chipper's growth strategy
• Have a seat at the table, working alongside leaders in Product, Engineering, Customer Operations, Design and Data to drive optimal data informed decisions that improve the customer experience and unlock growth opportunities
• Create, manage and optimise multiple campaigns running across different geo-locations while balancing local relevance and global brand guidelines
• Challenge the status quo - we do not operate the standard agency playbook
• Build and manage testing programs for creative, targeting, landing pages, persona segments, optimising for scale and efficiency.
• Incubate and scale new and emerging channels strategies and tactics
• Analyze performance data and provide intelligent interpretation and appropriate action plans based on data and creative driven conclusions.
• Contributing to business-wide knowledge sharing and engaging with relevant stakeholders to determine optimal SEO improvements.

What You Should Have

• +5 years of Performance marketing leadership experience in high scale consumer or fintech companies.
• Highly collaborative and able to influence others based on data-driven reasoning
• Naturally competitive, wanting to drive the highest install base at the lowest CPI to beat Chipper's core and nacent competitors in each market
• Ability to balance strategic thinking and analytical rigor to effectively build a growth engine that is adaptable to our various markets, products, and business goals.
• A strong bias for taking action and owning results. Engrained test and learn approach with a strong ability to extract learners, and adjust strategies to scale wins.
• Highly empathetic leader, driven and humble, you over communicate to build trus
• Scalable, you build systems, from naming conventions to attribution that allow your teams to work independently and drive measurable goals.
• Curious and innovative: you are constantly keeping up with the latest trends and looking for ways to improve the user experience.
• Strong experience with product analytics tools such as Branch, Adjust, Amplitude with overall excellent data analysis and reporting skills.
• A passion for performance marketing and for Africa.

Application Closing Date
Not Specified.