Digital Marketing Personnel at Skyline ICT Consult Limited

Skyline ICT is a small, young and dynamic organization with the vision to education enlighten the public on world web wide. Skyline was founded in 2013 and registered with the cooperate affairs commission of Nigeria in 2014 with the head office in port Harcourt, Rivers State. Skyline ICT is made up of small team of I.T professionals that are dedicated to providing leading and cutting edge I.T skill with innovative and skill development training. Skyline ICT is poised to revolutionize I.T training /web Design by providing industry needed skills and bringing industry experience to the classroom.

We are recruiting to fill the position below:

Job Title: Digital Marketing Personnel

Location: Lagos
Employment Type: Full-time

Job Brief

• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Personnel to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What Does a Digital Marketing Personnel Do?

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.

Requirements

• OND / HND / B.Sc degree in Marketing or a related field.
• 1 - 3 years work experience.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary
N40,000 - N60,000 monthly.

Application Closing Date
15th December, 2021.