Best Search Recruitment - Our client is one of the West Africa's leading industrial groups present growth he is seeking for a result oriented candiddate to fill the position of:
Job Title: Brand Manager
Location: Lagos
Job Descriptions
- Category Business Planning: Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections
- Brand Planning: Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health
- Portfolio Planning: Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
- New Product/ Product Extension Planning, Development and Launch: Gather inputs from market research data, consumer insights for preparation new product brief
- Assist in preparing the product brief
- Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
- Packaging Development: Analyze the market research data on new packaging trends in the market (if, required)
- Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product
- Trade Promotion (Domestic Market): Evaluate the need for trade promotion by analyzing region wise outlet wise purchase pattern of wholesale distributors and competitive landscape with respect to trade promotion schemes;
- Brand Plan Review: Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
- Prepare the brand review presentation basis the variance analysis
- Consumer Complaint Addressal: interact with customers to identify the root cause of market complaints.
- Market Research Conceptualization and Execution
- Demand Planning : Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)
Requirements
- 3 years+ as a brand manager in a major FMCG.
- Must be a graduate
- Excellent communication skills
Application Closing Date
20th September, 2014
Method of Application
Interested candidates should send their CV's to:
[email protected]