Product Marketing Manager, Referrals at Chipper Cash

Chipper is the largest mobile cross-border money transfer platform in Africa. We are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager, Referrals

Location: Nigeria

Job Summary

• We are looking for a highly motivated Product Marketing Manager - Referrals, who will be responsible for the setup, testing, management, optimization & scaling of multiple referral campaigns across geographies.
• This role will drive a crucially important acquisitional and retention channel that has an outsized impact on the company's growth trajectory.

Responsibilities
What You Will Be Doing:

• Drive referral marketing end-to-end, from informing referral strategy and building referral launch strategies in new countries and optimizing the referrals journey in each geography
• Drive new user acquisition through referral marketing campaigns
• Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Develop referral positioning and messaging informed by user research, competitive research market insights, and a deep understanding of how referrals work in the local context they are deployed in
• Active existing users into the referral use case through education and messaging campaigns
• Monitor and Report on the performance of referrals campaigns to the broader team. Highlighting opportunities for improvement in the Chipper referral program
• Work closely with a range of cross-functional teams—product managers, engineering, compliance, data intelligence and the rest of the marketing org— to develop, test, and continuously improve the Chipper referral program
• Work with the Finance, Marketing and Product teams to set referral limits that align with the product value proposition and with our users’ success
• Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Conduct market research and user interviews to understand the key personas and user psychology around referral
• Test and measure performance of specific campaigns at specific reward values to determine the sweet spots for high volume and high-quality growth via referrals
• Work with country marketing leads to develop and launch new campaigns, measure performance, and test new referral rewards
• Work with Activation and Retention team in cohort analysis to determine the value of users generated from referrals.

Requirements
What You Should Have:

• 3+ years of relevant Product Marketing Management - direct experience on high volume referrals program management preferred, not required
• You have used various product analytics tools to measure funnels and conversions
• You're a strong copywriter, with excellent analytics and reporting skills
• Experience in B2C marketing, and working closely with product development and marketing teams is preferred
• Experience in branding, messaging, marketing plan development, and product launches
• Ability to influence at all levels, and work effectively across functions and geographies
• Ability to be accountable, demonstrating high attention to detail and quantitative skills in a fast-paced environment
• Excellent analytical, written, presentation, and verbal communication skills. Proficiency in SQL preferred
• Collaborative and desire to work in a fast-paced environment.

Application Closing Date
Not Specified.