Product Marketing Manager, Referrals at Chipper Cash

Chipper is the largest mobile cross-border money transfer platform in Africa. We are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services.

We are recruiting to fill the position below:

Job Title: Product Marketing Manager, Referrals

Location: Nigeria

Job Summary

• We are looking for a highly motivated Product Marketing Manager - Referrals, who will be responsible for the setup, testing, management, optimization & scaling of multiple referral campaigns across geographies.
• This role will drive a crucially important acquisitional and retention channel that has an outsized impact on the company's growth trajectory.

Responsibilities
What You Will Be Doing:

• Drive referral marketing end-to-end, from informing referral strategy and building referral launch strategies in new countries and optimizing the referrals journey in each geography
• Drive new user acquisition through referral marketing campaigns
• Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Develop referral positioning and messaging informed by user research, competitive research market insights, and a deep understanding of how referrals work in the local context they are deployed in
• Active existing users into the referral use case through education and messaging campaigns
• Monitor and Report on the performance of referrals campaigns to the broader team. Highlighting opportunities for improvement in the Chipper referral program
• Work closely with a range of cross-functional teams—product managers, engineering, compliance, data intelligence and the rest of the marketing org— to develop, test, and continuously improve the Chipper referral program
• Work with the Finance, Marketing and Product teams to set referral limits that align with the product value proposition and with our users’ success
• Partner with the Product and Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
• Conduct market research and user interviews to understand the key personas and user psychology around referral
• Test and measure performance of specific campaigns at specific reward values to determine the sweet spots for high volume and high-quality growth via referrals
• Work with country marketing leads to develop and launch new campaigns, measure performance, and test new referral rewards
• Work with Activation and Retention team in cohort analysis to determine the value of users generated from referrals.

Requirements
What You Should Have:

• 3+ years of relevant Product Marketing Management - direct experience on high volume referrals program management preferred, not required
• You have used various product analytics tools to measure funnels and conversions
• You're a strong copywriter, with excellent analytics and reporting skills
• Experience in B2C marketing, and working closely with product development and marketing teams is preferred
• Experience in branding, messaging, marketing plan development, and product launches
• Ability to influence at all levels, and work effectively across functions and geographies
• Ability to be accountable, demonstrating high attention to detail and quantitative skills in a fast-paced environment
• Excellent analytical, written, presentation, and verbal communication skills. Proficiency in SQL preferred
• Collaborative and desire to work in a fast-paced environment.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note

• If you feel you are a fit, please apply because we would love to hear from you. It means a lot to us that you have taken the time to read through our job description so thank you so much for your time. We wish you all the best in your job search.
• We hire candidates of any race, colour, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status.
• Chipper Cash is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If there are any accommodations that we can provide during the interview process that help you to be confident and do your best work, don’t hesitate to let us know.