Digital Content Strategists at an Information Technology Firm - PG Consulting Limited

PG Consulting Limited - Our client, an Information Technology Firm, is seeking a young and experienced professional for the position below:

Job Title: Digital Content Strategist

Location: Surulere, Lagos
Employment Type: Full-time

Summary of Responsibilities

• Ability to analyze user engagement metrics to determine whether the content is well-received.
• Determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research.
• Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Performing content audits to assess how well existing content is performing.
• Performing content gap analyses to determine what type of content is missing and what is needed.
• Creating, adjusting, and managing the editorial calendar.
• Establishing style guides that specify the writing style and tone needed to create engaging content.
• Developing a solid understanding of the target audience through online and traditional market research.

Requirements

• Bachelor's Degree in marketing, communications, advertising, journalism, or related field.
• 1 – 3 years experience.
• Proven content strategy and project management experience.
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• The ability to work under pressure.
• Strong content presentation skills.
• Portfolio of published blogs, articles, whitepapers, etc.
• Outstanding organizational and time management skills.
• Excellent analytical and effective communications skills.
• Exceptional marketing and collaborative skills.
• Candidates between the ages of 25 - 30 are highly encouraged to apply.

Salary
N80,000 monthly.

Application Closing Date
3rd February, 2022.

Method of Application
Interested and qualified candidates should send their CV and Passport Photograph with Cover Letter to: [email protected] using the Job Title as the subject of the email.