PG Consulting Limited - Our client, an Information Technology firm, is recruiting young and experienced professionals to fill the position below:
Job Title: Digital Marketer
Location: Surulere, Lagos
Summary of Responsibilities
- Ability to analyze user engagement metrics to determine whether the content is well-received.
- Determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research.
- Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Creating, adjusting, and managing the editorial calendar.
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Developing a solid understanding of the target audience through online and traditional market research.
Qualifications and Requirements
- Bachelor's Degree in Marketing, Communications, Advertising, Journalism, or related field.
- 1 - 3 years experience.
- Proven content strategy and project management experience.
- Candidates between the ages of 25 - 30 are highly encouraged to apply.
- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
- The ability to work under pressure.
- Strong content presentation skills.
- Portfolio of published blogs, articles, whitepapers, etc.
- Outstanding organizational and time management skills.
- Excellent analytical and effective communications skills.
- Exceptional marketing and collaborative skills.
Application Closing Date
3rd February, 2022.
How to Apply
Interested and qualified candidates should send their CV, Passport Photograph and Cover Letter to: [email protected] using the Job Title as the subject of the mail.
https://www.hotnigerianjobs.com/hotjobs/404811/digital-marketer-at-an-information-technology-firm.html