Senior Strategist - Media Planner at Myrtle Management Consultants

Myrtle Management Consultants  - Our client is a Marketing and Brand Communication Agency with the sole objective of creating cutting-edge Brand and Digital solutions that drives visibility and ROI for organizations. They have a mission to support brands to tell engaging stories and build a lasting relationship with their communications, clients and stakeholders.

We are recruiting suitable candidates to fill the position below:

Job Title: Senior Strategist - Media Planner

Location: Lekki Phase I, Lagos
Employment Type: Full-time

Job Description

• Your role supports the work of the agency as a Senior Strategist-Media Planner you are  the foundation of any creative project and provide the team with information gleaned from studying markets for relevant data.
• You need to have the ability to think beyond a project, this critically important, as your role requires you must establish where any plan will take a client. Closely following a brief, accuracy ensures you know both the client and the target market, inside out.
• In addition, your role requires you focus on developing cross-channel digital media strategies and managing and optimizing media efforts on an ongoing basis across all digital channels including paid search, display, and social.
• Works alongside agency cross-functional teams to develop fully integrated traditional and digital marketing strategies and solutions that deliver on our clients’ business and marketing objectives.
• Provide consultation and guidance on various areas of marketing communications (web/digital/social/mobile/TV/Outdoor etc.)
• Lead the planning and execution of marketing strategies, campaigns and platforms, including social media, email, search engine optimization, search engine marketing, websites/landing pages, CRM/automation, video and emerging technologies.
• Work with account teams to help define scope and recommended approach for marketing and advertisement projects.
• Act as the main point of contact to assigned accounts for all assigned client related deliverables.
• Develop unique strategies and build upon current client strategies within the media arena to meet/exceed client objectives.
• Oversees auditing of clients’ existing marketing efforts and develops strategies and tactics for optimization.
• Identify key trends and insights to make business decisions.
• Ensuring that advertising messages align with client or company objectives
• Monitoring the performance of online and offline advertising campaigns and reporting the results to relevant stakeholders
• Researching the current media landscape and keeping up to date with the latest media trends
• Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media
• Building and maintaining relationships with clients, advertising platforms and media influencers
• Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives
• Proactively manage relationships with media vendors and social platforms
• Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals
• Analyze trends and improve media performance based on the client’s KPIs

Qualifications

• 5+ years of media planning and buying experience with at least one of the following channels: display, programmatic, video, paid social, OTT
• Google Ads or Analytics, IAB, Facebook, and other media certification a plus
• Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, conversion rate, average order size, etc.
• Superior communication skills, both internal and client facing.
• Strong quantitative and qualitative analytical skills.
• Ability to work effectively with a variety of internal teams.
• Effective time management as well as strong organization skills and attention to detail.
• Ability to monitor and adhere to budgets and schedules.
• Strong interest in technology and digital marketing.
• In-depth understanding of agency processes.
• Exceptional analytics, project management skills, writing and organizational skills
• Ability to work in a fast-paced environment
• Proficiency with Microsoft Office, especially Excel
• Demonstrate Working Knowledge and Expertise
• Excellent interpersonal skills.

Remuneration
Remuneration is competitive.

Application Closing Date
21st February, 2022.