Media Relations Officer at an FMCG Company - MacTay Consulting

MacTay Consulting - Our client, a major player in the FMCG industry, is recruiting to fill the position below:

Job Title: Media Relations Officer

Location: Lagos
Employment Type: Full-time

Responsibilities
The Media Relations Officer will be responsible for:

• Developing and executing the social media strategy for the organisation.
• Complying with the customer and marketing support efforts of the company
• Ensuring that the strategies help in increasing brand awareness and equity.
• Evaluating, planning, organising, and contributing to the social media channels to reach the objectives and targets.
• Ensuring that a good marketing message has been delivered by which the company's position is strengthened.
• Analysing the existing potential activities in the media and planning, organising them.
• Identifying and interpreting the popular trends in social media.
• Working in collaboration with other marketing organisations, developing unique marketing partnerships and strategies.

Other responsibilities include:

• Assist in writing/editing press releases and other materials for the company.
• Prepare and develop materials used for media events, including news conferences and media seminars, media interviews etc., by providing Management with full pre-interview briefings.
• Design and implement media strategies for local and national brand campaigns.

Requirements

• Bachelor's Degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism or related disciplines.
• Professional certifications, such as the Institute of Mass Communication and Information Management of Nigeria (IMIM), etc is an added advantage.
• Minimum of 5 years’ job and industry experience in media relations or press related fields.
• Good communications and writing skills
• Strong analytical, research and forecasting skills
• Multi-tasking abilities
• Expertise in advertising, online marketing, and public relations
• Good networking, negotiation, and leadership skills.

Application Closing Date
10th August, 2022.