GlaxoSmithKline (GSK), one of the world's leading research based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer. GSK employs over 97,000 employees in over 100 countries worldwide.
GlaxoSmithKline Consumer Nigeria Plc is one of Africa's largest consumer healthcare companies, producing leading brands such as Lucozade, Ribena and Panadol.
GSK is recruiting to fill the position of:
Job Title: Group Product Manager - Nutritionals
Ref No: 141022-3
Location: Ilupeju
Reporting To: Marketing Director
Job Purpose/Scope
To plan, direct and co-ordinate all strategic and marketing activities of the Nutritionals category in order to achieve growth - , profit - and marketing objectives, within a three year planning horizon
Key Responsibilities
- Develops strategic long, medium and short term plans for brands by:
- Developing strategies that will deliver the 3 year sales, profit and marketing objectives for the category. Championing the category planning process, this directs the internal brand plans.
- Analyzing past performance, economic variables etc, against the backdrop of growth - and profit objectives, in collaboration with the brand team and other key stakeholders.
- Overseeing the implementation of innovation across the portfolio.
- Ensuring that the Nutritionals team is familiar with the science behind the brands (Brand Science training) in order to apply relevant innovation and support plans to the brands.
- Developing detailed 1 year plans for all new and existing brands which will ensure the achievement of strategic objectives in conjunction with Brand Managers and aligned agencies.
- Replans to accommodate deviations / changes in market conditions by devising and implementing new action plans, in order to ensure the brands retain their competitive advantage.
- Collaborates with global category teams.
- Directs and co-ordinates the implementation and achievement of agreed plans by:
- Providing advice and direction to the Nutritionals team.
- Initiating and co-coordinating progress on all projects to the leadership team.
- Facilitating implementation with other functions within the organisation as well as with aligned agencies.
- Overseeing the monthly management of the advertising and promotions budget.
- Monitors, analyses and evaluates market place developments relating to:
- Category understanding.
- Own and competitive developments.
- Sales and supply chain performance.
- Consumer behavior
- Carries out managerial duties by:
- Referring to superior for counsel and where necessary approval of strategies and plans.
- Working within budget parameters.
- Monitoring progress towards achieving objectives.
- Liaising with other functions and departments regarding issues such as distribution, production, R&D, sales performance, etc. on the Nutritionals category.
- Liaising with the world-wide GSK organization regarding best practices, global strategies, R&D etc.
- Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations and usage experiences, through tools such as advertising and promotions management, in order to build strong brands and ensure the long-term profitability of the company.
Qualifications, Experience
A university bachelor's degree, minimum of 6 years marketing experience, with a minimum of 3 years line management experience
Competencies
- Sound strategic marketing skills required, supplemented by strong general business and financial acumen
- Strong management, motivational and team building skills and experience in order to effectively manage, coach and mentor a brand team
Application Close Date
29th October, 2014
How to Apply
Interested and qualified candidates should:
Click here to apply online