Performance Marketing Specialist at Prospa Technology Limited

Prospa is a bank for Nigerian entrepreneurs. We are building the financial operating system for African entrepreneurs and businesses. Using our intuitive and beautifully designed mobile and web application, entrepreneurs are able to manage all their businesses and banking in one place. Our mission is to support Africans in building financial prosperity. As a company, we are committed to building a culture of excellence and high growth.

We are backed by Y Combinator, and some of the most well respected and prolific investors, builders and operators in the US, Africa and Europe like Immad Akund (CEO @ mercury.com), Microtraction and many others.

We are recruiting to fill the position below:

Job Title: Performance Marketing Specialist

Location: Lagos (Remote)
Job type: Full-Time
Department: Marketing

Job Description

• We are looking for a creative, passionate, and strategic paid Media Marketing Specialist to join our team at Prospa.
• You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies.

What You’ll Do

• Lead and support the implementation of our paid marketing strategies
• Collaborate with the design and marketing team to maintain a consistent brand voice and message across all paid programs
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
• Plan, test, and implement new acquisition funnels
• Improve conversions by a/b testing different variables.
• Manage, optimize & maximize the company's ROI across channels
• Craft landing pages and lead generating forms for our content to be distributed through relevant paid programs
• Conduct in-depth keyword and website research, ad grouping and audience targeting
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead
• Provide regular reporting and analysis of campaign performance

What You’ll Need

• At least 4 years strong tactical executional experience with all paid media channels.
• Relevant and evidenced experience with and understanding of performance metrics (ROI, On-site conversions, Cost & click performance, Impressions/total reach, Website traffic, etc).
• Experience in managing global/international campaigns
• Outstanding analytical and quantitative skills
• Knowledge of A/B testing and reporting
• Ability to work autonomously with strong organizational and collaborative skills
• Effective communication skills
• An interest in environments that require a lot of context switching and managing multiple priorities
• Great ability to Prioritize tasks
• Good time and relationship management
• Existing understanding of the fintech space is a plus

Application Closing Date
Not Specified.