Marketing Manager at an International Online Brokerage Service Firm

We are an international Online brokerage service firm based in Lagos and we are recruiting suitably qualified candidates to fill the position below:

Job Title: Marketing Manager

Location: Ikeja, Lagos
Employment Type: Full-time

Description

• Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
• To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Working with the team members, to set the marketing strategy for the business.
• Deploy successful marketing campaigns and own their implementation from idealization to execution
• Responsible for activities such as: website managemet, Social media management, copywriting, content management, Data Analytics,Lead generation via various medias etc
• Researching and analysing market trends and competitors.
• Overseeing marketing campaigns.
• Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiating and liaising with third-party marketing agencies.
• Produce valuable content for engagement and conversion on our platforms
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Drafting and planning of budget for the marketing department and making sure the budget spend is delivering a return on investment.
• Managing the design and production of promotional materials, such as websites and brochures, bill boards, radio and TV
• Overseeing the company’s attendance at events, such as seminars, conferences, and trainings.

Requirements

• Candidates should possess an HND, B.Sc or M.Sc qualification with 3-5 years experience
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications:

• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contact.

Application Closing Date
28th March, 2022.