Off-Trade Leader - Premium Spirit at the Coca-Cola Hellenic Bottling Company

Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world's largest beverage company and operates in more than 200 countries.

Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us!

We are recruiting to fill the position below:

Job Title: Off-Trade Leader - Premium Spirit

Job ID: req33174
Location: Ebute Metta, Lagos
Team: Sales

About the Job

• Main responsibility is to lead the day-to-day deployment and execution of all product and brand marketing strategies including driving innovations in-trade across categories while managing multiple stakeholders internally and externally.
• He will be responsible for executing Sales Drivers Activities (Distribution, Visibility, Promotion, Quality, Persuasion) to ensure sell-in and sell-out, visibility of products within niche channels.

Your New Key Responsibilities

• Recruit relevant and retain existing Premium Spirit customers within assigned territory / region.
• Effective selling and negotiation with customers (new products, distribution, etc.).
• Builds alliances with key cooperating departments through common routines (Pr. Spirits Customer Marketing & Sales Managers).
• Continuously improves processes and exploits growth opportunities in the market that will bring better results at lower cost
• Ensures achievement of new launches targets in own region / territory and contributes to total team results
• Sets and manages daily outlet visit plan based on routing and frequently runs the commercial surveys, analyzes market demand and potential
• Evaluates Sales performance and sets daily targets with Off-trade Manager
• Involves internal stakeholders in the Off-Trade Knowledge Programs
• Contributes to the capability development of off trade sales team by sharing knowledge and expertise
• Leads the market development of area / customer of responsibility (volume, growth, revenue, market share, etc.) & achieves KBls
• Manages the budget within agreed guidelines and ensures responsible allocation of DME

Education / Experience

• Bachelor's Degree plus 7+ years in sales / marketing experience in a consumer goods environment, preferably in Spirits / Beverage Alcohol industry
• Demonstrated experience in developing, executing and managing brand plans.
• Experience successfully building and leading a high performing team.

Do You Have These Skills?

• Strong passion for sales and marketing activities
• Strong drive for results & action orientation
• Overall commercial understanding & business judgment - decision making quality
• High level of time management and Operational planning (routines, processes, setting controls)
• Financial acumen, Analytical thinking & synthesis to drive decision making
• Communication - written, presentations & influencing at all levels
• Demonstrated ability to develop and execute innovative "big ideas" that grow brands
• Strong analytic skills and the ability to turn "insights to actions"
• Strong results orientation, with a track record of superior financial performance.
• Strong interpersonal skills and ability to operate effectively in a collaborative matrix.

Application Closing Date
Not Specified.