Bacardi is the largest privately held spirits company in the world, producing and marketing internationally recognized spirits and wines. Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world's first light-bodied rum. Since then, our company has grown to include an impressive portfolio of more than 200 brands and labels, including BACARDÍ rum, the world’s best-selling and most-awarded rum; GREY GOOSE vodka, the world’s leading super-premium vodka; DEWAR’S Blended Scotch whisky, the world’s most awarded blended Scotch; PATRÓN tequila, the world's highest-quality ultra-premium tequila; BOMBAY SAPPHIRE gin, the top-valued premium gin in the world; MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; ERISTOFF vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; and ST-GERMAIN, a super-premium elderflower liqueur.
About the Role
Your Opportunity:
- This is a great opportunity to be part of the Nigeria commercial team as Market Development Manager.
- Your principal role will be to support your manager with marketing and sales analysis inputs.
- You will also be monitoring the distributors KPI and work in developing fast growing E-commerce space. The role reports into National Sales Manager Nigeria.
Duties
- As the Market Development Manager, you will be accountable to create and maintain supply chain and logistical business flow, as well as data analysis and feedback on the market growth and potential.
- You will also play a major role in planning & supporting new product launches.
- You are a Digitally savvy and a go-getter in the e-commerce space.
Responsibilities
With our consumer at the heart, your key responsibilities will be to:
- Trade data analysis and translation
- Market and trade visits across regions
- Plan and support new product launches
- Monitoring distributors Key Performance Indictors for on premise channel
- You will also support your manager with relevant marketing and sales analysis inputs
- You will provide feedback on the market growth and potential in the On premise channel
- Supporting Area Manager in sales & marketing administration, budget preparations and revisions
- Market/Competitor research & analysis
- Monthly Sales and stock follow up
- Monthly Marketing reporting (best practice, ROI, MBHs )
- eCommerce Account Management
- Competitor Analysis and Market Research
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
- SEM Retargeting Strategies
- Online Banner Advertising
- Online Media Planning, Buying
- PR & Blogs / Optimization
- Social Media Marketing (SMM)
- Web Analytics (WA) / Real-Time User Tracking
- Email Marketing / Campaign Management
Skills and Experience
The skills and experience needed to create your legacy:
- Preferably MBA with a Degree in Sales & Marketing
- 6-8 years’ experience with a proven track record in sales and E-commerce space
- Experience activating brands through digital campaigns and PR programs
- Completion of the 5 Family Modules on eConsultancy is a requirement for internal applicants from within Bacardi
- FMCG experience essential, Spirit’s business knowledge is a plus
- Strong knowledge of local market and culture
- Proficiency in excel, PowerPoint.
Personal Qualities:
- Strong commercial and analytical skills with proven track record in e-Commerce and Digital Marketing
- Experience of handling P&L accountabilities
- Proficiency in English
- Be self-motivated & have a sense of ownership
- Entrepreneurial and hard worker.
- Proactive and can-do attitude
- Organised and well planned
- Able to communicate professionally across different cultures
- Comfortable working with figures, have financial skills and be able to develop strategies from analysis
- Team-working skills are vital.
- Able to multi-task.
Measure of Success:
- Creation of efficient supply chain flow
- Availability of our whole portfolio across markets, across channels.
- Great relationships and partnerships with distributors
- Measurable improvements in Distributor KPIs
- Volume Growth.