Brand Officer at Saroafrica International Limited (6 Openings)

Saroafrica International Limited (‘Saro’) is an indigenous private sector player with 3 decades of experience in Nigeria. Saro has five Subsidiaries (Saro Agrosciences, Saro Lifecare, Saro Agro-Allied, Gossy Warm Spring and Saro Oil Palm) and two Joint Ventures (AgriseedCo and Green Hills Agricultural Products). Saroafrica is set to become a leading consumer, manufacturing, FMCG and integrated agricultural value chain group. In pursuit of this ambition, Saroafrica is making a significant investment in a Palm Plantation and Cassava to Ethanol Plant.

We are recruiting to fill the position below:

Job Title: Brand Officer

Locations: Abuja (FCT), Benue, Edo, Ekiti, Lagos and Ibadan - Oyo
Employment Type: Full-time

Duties / Responsibilities
Brand Management:

• Analyze brand positioning and consumer insights
• Translate brand elements into plans and go-to-market strategies
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Monitor market trends, research consumer markets and competitors’ activities
• Execute new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Propose innovative growth strategies
• Conduct occasional consumer surveys, to gather insight and feedback on brands
• Collaborate with Brand Executives in monitoring the implementation of activities by marketing agencies

Marketing Strategy:

• Deploy successful marketing campaigns and implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, copywriting, and performance analysis
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Market Research:

• Carry out market research to gain a clear understanding of what the organization’s customers really want
• Identify new market opportunities to help the organization create a market niche for its products or services
• Study the organization's competitors to develop superior products and employ efficient marketing techniques
• Conduct market analysis and forecasting to develop strategies to ensure the organization remains competitive
• Monitor competitors' activities, and pricing, and engage customers for insight generation and competitive intelligence.

Requirements
Education and Experience:

• Minimum of a B.Sc (2.1) in preferably in Marketing or any related field
• Minimum of 4 years experience in marketing functions
• Good knowledge and use of Microsoft Office packages & ERP systems (Knowledge of Navision& SharePoint will be an added advantage).
• Age Requirement: 28 - 35yrs old.

Application Closing Date
25th May, 2022.

Method of Application
Interested and qualified candidates should:
Click here to apply online