OLX SSA: Nigeria - Naspers is a leading multinational group of e-commerce and media platforms, with operations in 133 countries around the world and some 6 billion dollars in annual revenues. The group, incorporated in 1915 as a public limited liability company and listed on the Johannesburg Stock Exchange (JSE) in September 1994. The company also has an ADR listing on the London Stock Exchange (LSE). The group attains dominant positions in emerging market presenting above-average growth opportunities. Online classifieds is one of the current spearheads.
Online classifieds is the consumer to consumer (c2c) trade of used goods through an online platform (both web-based and native apps). Our purpose is to improve people’s lives by bringing them together for win-win exchanges. We are building leading positions in emerging markets by developing local businesses, while making use of our global scale through technology transfers, know-how and talent exchange. Our company unites many cultures and styles into one online multinational. Our most significant operations are located in emerging markets, such as Sub-Saharan Africa, Latin America, Eastern Europe, Middle East, South East Asia and South Asia. We are known in these markets under the brand names OLX and Dubizzle.
Job Title: Media Planner
Location: Nigeria
Job Description
1) Media planning
- Development and execution of an effective and efficient above the line campaign strategies in line with the company’s business goals
- Collect and analyze media research data with regards to reach, affinity, ratings, consumer behavior, audience trends and the impact of different media channels
- Consistently reach highest number of people with lowest-cost possible
- Develop the optimal media mix/plan for each campaign to ensure that the company achieves its business goals
- Identify new and effective media opportunities
2) Media budgeting and buying
- Support the marketing manager in developing and managing media campaign budgets
- Design optimal media buying strategies by negotiating the most cost-effective rates to drive optimal user acquisition cost in each campaign
- Run smooth media material delivery logistics to ensure TV or Radio commercials materials are delivered to the media houses on time
- Quality check all media buying agents’ or media houses invoices to ensure accuracy and compliance
3) Continuous monitoring and Optimization
- Rigorously monitor all media campaigns to ensure compliance with the media schedule
- Relentlessly monitor campaign impacts on relevant business KPI’s and recommend optimizations across active channels on daily, weekly or quarterly basis
4) Post Campaign Analysis
- Analyze the results/effectiveness of each campaign and identify key strategic areas of optimizations.
- Consistently develop and document hypothesis based on past performance to design optimization tests in future campaigns
Desired Skills and Experience
Competencies
- A scientific data-driven mindset focused on fact-based decision making
- Excellent research skills
- Ability to spot good opportunities
- Creativity
- Confidence
- Excellent negotiation skills
- Good team and interpersonal skills
- Interest in media and audience analysis
- High attention to detail
- Collaborative – integrates information across the company
- High level of integrity and accountability
- Good time management skills
- Self-motivated; able to work well with minimal supervision
Education and Experience requirements
- University degree in Marketing, Exact Sciences, Math, Engineering or Economics
- 4+ years of experience in media strategy development and execution for Multinational accounts that demand data-driven media buying
- Experience in Media planning in other African countries; East/West Africa will be an added advantage
- Experience with Media consumption analysis tools such as Telmar, Media Star etc
- Experience working with consumer research companies a plus
Personal characteristics and values
- Be Fast: Eager and motivated to meet deadlines, and have the ability to work under pressure
- Be Empowered: Self-motivated and able to work independently with little management supervision
- Be Open: Have a non-hierarchical style and be prepared to "roll up their sleeves" and make things happen
- Be innovative: By building on each other; be a team player with self-esteem yet a manageable ego
- Be Curious: Continue to learn and seek for the best solutions
Application Closinf Date
Not Stated
Method of Application
Interested and qualified candidates should:
Click here to apply online