Social Media Marketing Specialist (Cryptocurrency) at Black Pen Recruitment

Black Pen Recruitment - Our client is Africa’s portal into the crypto economy. They are building a financial structure that is centralised in crypto exchange, a lending platform, an NFT marketplace, and other products to fully bring Sub-Saharan Africa into the new world of decentralised finance, ownership, and creativity. With the backing of premier crypto investors and Silicon Valley VC firms, they are now structuring the introduction of their first product set to our launch markets, which are in Kenya and Nigeria.

They are recruiting to fill the position below:

Job Title: Social Media Marketing Specialist (Cryptocurrency)

Location: Lagos
Employment Type: On Site | Full-time

Responsibilities

• To engage, grow and delight the social media audience
• Social Media content/campaign creation, distribution and reporting
• Understand the various speak for each social media platform and how to grow brand affinity with them.
• Managing paid advertising budgets optimally to achieve business KPIs
• Assist business departments with paid advertising requirements, reporting, analysis and strategies
• Keep up to date of changes in the digital industry and set up tests to implement and determine the viability of these new changes on our internal paid advertising.
• Attend status meetings, results meetings and produce contact reports to ensure all meeting outcomes are reported and delivered against
• Liaise with relevant departments to deliver effective Account Management
• Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.

Requirements

• 4+ Years of relevant experience.
• Experience in Cryptocurrency Marketing.
• Proven experience in performance advertising.
• Certifications: Google Ads, Google Analytics, FB Blueprint (Beneficial)
• Content creation.
• Experience on the following platforms (Beneficial):
  • Facebook Business - Facebook and Instagram
• Google Analytics.
• Attention to detail.
• Strong Data Analysis, Manipulation and Reporting Skill.
• Ability to take consumer insights and turn them into integrated strategies.
• Experience managing campaign budgets.
• Have experience in Advertising, SEO and Website Design project.

Application Closing Date
Not Specified.