Category and Channel Marketing Manager - Dairy & Snack at Jobrole Consulting Limited

Jobrole Consulting Limited is a Talent Management Company that offers innovative talent and business solutions to drive performance and acceleration. Our focus is to develop and implement new ideas and strategies for Organizations to enhance their business processes and growth. The depth of our expertise is defined by a carefully selected pool of consultants who ensure that we continue to be the firm of choice to our growing list of discerning clienteles.

We are recruiting to fill the position below:

Job Title: Category and Channel Marketing Manager - Dairy & Snack

Location: Lagos
Employment Type: Full-time

Duties & Responsibilities

• Develop plans to deliver category growth based on shopper/ consumer and customer requirements
• Optimise and ensure full ROI realization from promotions & channel activations spend for the category
• Support the development of commercial plans and ensure OTIF implementation
• Complete ownership of category annual Battle plan by channel
• Define priority channels for each segment and SKUs within category (MSL), and create tailored category/ channel plans for each
• Lead development of sales drivers for category segment by channel
• Support KAM Team with development of JBP and customer specific programs/plans
• Develop category Insights/purchase decision tree and support Sales team on Category Insight projects/presentation to customers
• Coach and support associates to deliver business objectives and grow their careers.

Education / Knowledge, Skills, Attributes, Experience & Other Requirements
Qualifications:

• First Degree in any discipline
• Post Graduate degree will be an added advantage

Experience:

• Minimum of 7 years’ experience, many of these to be in marketing, or sales, and over this period has successfully delivered on KPIs,
• Experience in either Brand management, Trade/shopper marketing and Field sales management
• Demonstrated success in a number of diverse roles.
• Demonstrated ability to motivate and lead team
• A good coach and inspiration to associates.

Knowledge:

• Good knowledge of Category & channel management
• Appreciable knowledge of Commercial strategy
• Good knowledge of Channel/Shopper trends
• Good knowledge of commercial Planning process (IMEX, CPM, Battle Plan)
• Good working knowledge of FMCGS/ CPGs environment
• Working knowledge of Field Sales and Distributor Management
• Good knowledge of the business environment and competition strategy.

Functional or Technical / Business Skills:

• Commercial Acumen: Developed
• Customer Management: Developed
• Negotiation Skills: Proven Strength
• IMEX: Developed
• Selling Skills: Proven Strength
• Sales Drivers: Proven Strength
• Channel Strategy: Developed
• Communication & Presentation Skills: Proven Strength.

Application Closing Date
10th June, 2022.