International Breweries Plc - Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients.
Our diverse portfolio of well over 400 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and local champions such as Aguila, Bud Light, Jupiler, Klinskoye, Modelo Especial, Quilmes, Skol, and Victoria.
We are recruiting to fill the position below:
Job Title: Route to Market Manager
Ref No: 30017542
Loaction: Nigeria (International Breweries H/O)
Job Type: Full time
The Key Purpose
- The Key Purpose of this role is exists for a Route-To-Market Manager in our Sales Team.
- The Route-To-Market Manager will spearhead a comprehensive change process that will bring about major improvements to the way we sell, distribute and make available our products to our trade and consumers.
Key Outputs and Responsibilities
- Conduct EDS surveys where appropriate and necessary to determine real outlet universe.
- Use suitable extrapolation techniques to estimate outlet universe outside geographies subjected to EDS as well as estimated consumer intensities.
- Work closely with Tech sales team to assess financial aspects of RTM mappings and determine measured approaches
- Update the RTM process from a strategic point of view, including relevant market changes & resources limitations.
- Work closely with distribution & procurement with regards to 3rd party transport tendering process to ensure alignment with RTM objectives
- Manage and coordinate the smooth implementation of DMS/ SF integration as per agreed project parameters.
- Ensure that DMS is fully integrated and embedded into working and reporting models and its commercial chain.
- Ensure ongoing DMS information and insights are used as a tool of RTM management to drive continuous improvement in our RTM capability.
- Coordinate within the Area to improve the distributor compensation model that will incentivise volume, share growth and delivery performance
- Understand the cost of distribution by the distributors relative to the margins (split between rural and urban plus geographic size of the territory)
- Determine optimal margins for Bulk-breakers channel based on geography
- Update the Sales resourcing design every 2 years
Qualifications & Experience
The occupant of this position should possess:
- Minimum of a First Degree in either Business Administration or the Humanities
- Minimum of 2 years FMCG experience.
Key Competencies and Attributes:
- Excellent management & leadership skills
- Practical knowledge of market structures and consumer trends in Nigeria
- Numeracy Skills – ability to work with detailed analysis
- Process and Project management
- Ability to persuade and get results through managing diverse group
- High attention to details