Guiness Nigeria Plc - We are Guinness Nigeria, member of Diageo Plc the world's leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.
Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity. We put the customer at the heart of everything we do, and through this, will deliver sustained, mutual growth for our brands, categories, customers and partners. Will you partner with us on this journey?
We are recruiting to fill the below position:
Job Title: Innovation Manager - Orijin
AutoReqId: 44217BR
Location: Lagos
Reports To: Marketing Manager Innovation
Context/Scope
- This role will work on Orijin Ready to Drink (RTD) and Bitters and deliver the marketing and commercial aspects of this new Innovation.
- Innovation is a fundamental driver of Nigeria’s growth agenda and its ability to break into new categories. This role will work closely with the brand, commercial and global teams to deliver a 5-year innovation pipeline for the business to ensure we win.
Key Deliverables / Success Measures
- Business Results - Volume, Turnover, Market Share, Key Equity parameters and CAAP.
- Quality of Results - Delivery of individual work plan, Delivery of Brand Marketing Plan.
Leadership and Functional Responsibilities
Functional Capabilities:
- Drives pace and agility through instinctively making the right marketing judgment decisions
- Drives value commercially for Diageo and our customers:
- Leads competition beating execution:
- Compliance.
- Financial Acumen.
Leadership Capabilities:
- Find solutions
- Able to grow self
- Consistently deliver great performance
Purpose of Role:
- To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends
- To ensure that brand plans are developed and executed based on the following:
- Grounded on consumer knowledge and credible insights
- In line with World class standards
- Proactive & timely
Top Accountabilities
- Creates Strategies that Win:
- The Innovation Manager - Orijin supports the delivery of the short and medium term strategic goals of the brand to outperform the competition and deliver against equity targets.
- Leads the development of a clear vision and simple strategy for the Brand
- Leads competition-beating execution:
- Brilliant execution and high standards are a way of life
- Drives fast implementation of big scalable ideas that can be - and are - executed brilliantly
- Drives pace and agility through instinctively making the right marketing judgement decisions:
- Pace and agility are valued over perfection
- Brilliant execution of marketing activities that delight consumers and customers and build adoration for our brands
- Partners brilliantly with agencies and cross functional teams to deliver breakthrough content and execution:
- Initiates clear and creative ways of working with the right partners (including customers) in order to generate compelling solutions.
- The role each partner and internal resources need to play to deliver success is clearly identified. Teams have well defined ways of working that empowers everyone to do their part brilliantly.
- Drives value for Diageo and our Customers:
- Adopting a true performance culture with spikes in both consumer and customer performance. Key performance metrics are delivered through a ruthless focus
Qualifications and Experience Required
Qualifications:
- Graduate (minimum 2nd clas hons/equivalent). An MBA would be an added advantage.
Experience:
5+ years Consumer marketing experience including:
- Demonstrates strategic thinking and translation of strategies into differentiated plans.
- Ability to procure and deploy expert resources from colleagues, agencies and partners to create breakthrough outcomes.
- ATL development, Media planning and deployment.
Barriers to Success in Role:
- Inability to manage stakeholders, poor project management skills and poor strategic thinking.
Flexible Working options:
- Extensive travel within Nigeria (approx.30% of the time).
Application Closing Date
Not Stated
How to Apply
Interested and qualified candidates should:
Click here to apply online