Senior Digital Strategist at a Communications Company - Smart Partners Consulting Limited (SPCL)

Smart Partners Consulting Limited (SPCL) - Our client in the communication industry is recruiting to fill the position below:

Job Title: Senior Digital Strategist

Location: Ikeja, Lagos
Employment Type: Full-time
Reports to: Managing Director

Job Summary

• We are seeking a strategic and creative thinker with a passion for all things digital.
• The Senior Digital Strategist should have comprehensive experience in both digital and social marketing campaigns and consumer promotions.

Key Responsibilities

• Manage digital/social strategy, execution, measurement and optimization of large brand campaigns.
• Evangelize the power of digital/social innovation to inspire cutting edge strategy/creative/executions
• Identify new opportunities for digital/social innovation, enforce processes, provide quality assurance and implement best practices across all engagements
• Collaborate with cross functional project teams to motivate, create and implement short and long-term integrated digital/social strategies
• Develop and deliver effective, thought-provoking strategic presentations.
• Be able to engage with clients at various levels within an organization and be able to think on your feet in answering questions intelligently and relevantly.
• Nurture a sound market and industry knowledge across the client base – local and international perspective.
• Play a key role in content planning, management, creation and tracking.
• Collaborate with and mentor digital innovation group team members with a focus on strategic insights, digital/social content creation, platform and community management, influencer programs, analytics and reporting.
• Track key metrics in detailed reports for both daily social media functions and specialized campaigns
• Provide insights on emerging trends and products
• Identify opportunities resulting from strategic thinking, which could lead to increased revenue for the agency and assist client service in formulating documentation to sell this thinking in to clients.
• Ensure continuous business process improvement within Strategy Department and across the Playhouse team.
• Provideinsights, thought leadership, and strategy, and the ideal candidate should bring in-depth knowledge and understanding of social media platforms, analytics, key influencer seeding and content management.
• Responsible for ongoing management, continuity, and execution of multiple digital/social media influencer marketing programs, meeting business and brand goals.

Key Performance Areas:

• Knowledge of client’s business, industry/context & central question.
• Engagement of and with client
• Quality of strategic thinking and presentation
• Timely delivery of projects
• Collaboration with counterparts in creative and client service and dev.
• Mentorship of junior team members.

Requirements

• Bachelor's / Master's Degree
• 6 to 8 years of relevant digital / social media experience. (Agency experience strongly preferred.)
• Strong digital/social strategy, communications and content development background
• Passion for digital/social innovation
• Solid understanding of social media and the digital landscape
• Ability to learn and adapt to new technologies and trends
• Superior communication, organizational, and project management skills.
• Excellent presentation skills
• Outstanding research and analytical skills
• Collaborative and outgoing, with strong leadership skills
• Ability to execute large digital and social media campaigns from concept to execution
• Strong competency and experience in integrated marketing and the role of social media to drive and enhance consumer engagement
• Able to manage multiple projects, deliverables, deadlines, details and relationships at the same time.
• Proven track record of practical yet innovative strategic solutions to problems and/or challenges
• A sound understanding of marketing disciplines, and knowledge of branding, brand positioning, and brand valuation theory.

Application Closing Date
Not Specified.