Content Writer at E'Sorae Luxury

E'Sorae is your target brand for luxury and premium quality bed, bath, and fragrance products. E’Sorae has carved a niche for itself in the retail and hospitality industry by offering a wide selection of high-quality luxury towels, bathrobes, bedding, and other home essentials, that don’t cost an arm and a leg. We are obsessed with comfort, elegance, ambiance, and well-being, and revolutionizing the bedding industry, reshaping it from the ground up. Providing an exquisite kind of rest, just for you!

We are recruiting to fill the position below:

Job Title: Content Writer

Location: Ikoyi, Lagos
Employment Type: Full-time

Job Summary

• The Content Writer is instrumental in making sure our content, products, and services are visible to our target Primary audience (and other potential customers) by the use of effective advertising, social media, viral marketing, SEO, analytics, public relations, promotions, content marketing, brand marketing, content strategy, and sales.
• Manage the content schedule to ensure it is relevant to our target audiences

Job Activities

• Responsible for the management, creation, and publishing of relevant, original, high-quality content.
• Implement and manage a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Collaborating with the Management in creating or evaluating the brand strategy, including the setting of style guides, tone of voice, brand guidelines, brand vision, and value proposition for short and long term.
• Review and develop the content to ensure the brand message is successfully communicated; maintaining websites to ensure they are continuously updated and improved and fix any errors or bugs in online content for all websites.
• Responsible for design and presentation (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, blog, etc.).
• Creating timely social media posts to support the development of online products and services in order to maximize income and the growth of the company.
• Producing weekly and monthly reports on progress and achievements, recommendations.
• Manage regular newsletters, bulletins, and other customer-focused marketing publications.
• Creating, editing, and posting images, graphics, videos, podcasts, and audio content to online sites, including digital editing and enhancements. This includes website and advertising banners, images for social media, infographics, online video creation, video editing, and others.

Qualifications

• Bachelor's Degree or equivalent professional certification (in similar or related field).
• Two (2) to three (3) years of experience as a content writer.
• Understanding of search engine algorithms and ranking methods.
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
• Knowledge of keyword research and data mining tools.
• Excellent written and verbal communication skills (email, phone, etc.).
• Familiarity with WordPress or other content management systems.

Application Closing Date
21st July, 2022.