Digital Product Marketing Officer at Kwik Delivery

Kwik Delivery - We are a new start-up platform company in the logistics market in Nigeria committed to offering reliable and secure parcel shipping services within large metropolitan areas. Operations started in Lagos in Q2 2019.

We are recruiting to fill the position below:

Job Title: Digital Product Marketing Officer

Location: Lagos
Employment Type: Full Time

Job Description

• Are you a curious and outgoing digital product marketing executive? We will like to meet you.

Our Ideal Candidate will

• Develop product positioning and messaging that resonates with customers, differentiates our products by their unique selling points and effectively distinguish our products and brand from that of competitors.
• Drive the market growth, lead brand and product launches.
• Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process.
• Develop and implement go-to-market strategies & plans
• Drive the launch of new services and products which involve several different departments (customer experience, tech, sales)
• Brief the press and PR teams about new products.
• Obtain insight into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
• Review inventory levels and ensure product availability.
• Use competitive analysis and market research data to establish product pricing, USPS, needs and new opportunities
• Speak and present about products to both external and internal audiences.
• Conceptualize and craft educational product and solution content such as case studies, blog posts, website and ad copies for a variety of platforms
• Be a go-to product expert with regards to industry trends and other industry players by thought leadership initiatives designed to capture the mindshare of our target market.
• Drive growth and craft region-specific high-value sales tools, training, and collateral
• Develop and implement strategies to drive awareness and demand.
• Build and manage online and offline communities.
• Be great with Google Analytics, Adwords, Keyword Planner & Screaming Frog.

Requirement

• Possess relevant qualifications.

Application Closing Date
Not Specified.