Deputy Marketing Director at DMOT Enterprises

DMOT Enterprises, a multinational company in the FMCG industry, is recruiting to fill the position below:

Job Title: Deputy Marketing Director

Location: Lagos
Employment Type: Full-time

Overall Purpose Of The Job

• To conceive, develop, implement and execute successful brand strategies and obtain leadership for brands.
• Achieve brand objectives both by volume and profit, by efficient utilization of defined brand budgets to obtain utmost command.

Key Responsibilities
Market Share:

• Strive towards enhanced market share for the brand portfolio in line with the business objectives for the year.

Brand Strategy and Planning:

• Lead successful global marketing/ brand strategy and activities to improve visibility and credibility in the media
• Develop and present brand plans to ensure brand growth within the Competitive environment.

Brand Communication:

• Develop effective advertising and promotion programs to achieve best quality and cost efficiency standards in the industry.

Brand Activation:

• Identify promotion best practices out of his/her market scope, use them to inspire continuous improvement of promotions on his/her brand(s) and set up best practice sharing tools across teams and companies
• Translate global brand strategy into relevant local activation, setting and directing brand / portfolio promotion strategy

Brand Leadership:

• Develop brand vision & crusade for a Group strategic brand drawing on brand, consumer and key markets understanding
• Anticipate midto long-term changes within the environment and take them into account when defining vision

Consumer Insight and Market Intelligence:

• Commission researches to monitor brand health and gain consumer insights
• Advise on new product development and strategies, packaging, printing technologies etc through consumer insights derived from market research, competitive mapping and other market intelligence.

Team Management:

• Managing, developing and coaching the Brand team and Regional Marketing Managers to ensure the team acquires a greater understanding of brand management.

Qualifications

• Postgraduate Degree in Marketing Management from a Premier B School preferred.

Experience:

• 15 - 20 years of total experience in handling marketing of consumer brands at National level.
• At least 5-6 years of experience in a leadership capacity , managing as Head of Marketing role OR as a Category Head managing a minimum of 5 team members at least.
• Rich experience in FMCG Industry is Mandatory.
• Minimum of 5 years of experience in generating and translating customer insight into brand plans.
• Should have experience in managing brand activity in the Digital Space and have ability to travel at short notice.
• Experience in reappraising an existing or establishing a new brand / Business would be desired.
• Only Core Marketing role Required.

Remuneration
N800,000 Monthly.

Application Closing Date
Not Specified.