Digital Marketing Strategist at Health Connect 24x7 Limited

Health Connect 24x7 combines next-generation telemedicine, telemonitoring and home health to provide you with immediate access to highly trained and experienced doctors and wellness experts for healthy, acute and chronic condition management and advice via voice/ video calls, as well as on-site doctors and clinics. You can talk to our full-time doctors and wellness experts from anywhere in the world, whether you are at home, at the office, on a business trip or on vacation. Health Connect 24x7 provides consumers with a true 24x7 population health management. Our goal is to ensure appropriate balance between quality and cost, starting from the moment you access our physician helpline to the point of recovery.

We are recruiting to fill the position below:

Job Title: Digital Marketing Strategist

Location: Yaba, Lagos
Employment Type: Full-time

Duties and Responsibilities

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Collaborate with the marketing team to develop coordinated marketing content and campaign that can be converted to sales and growth of the business.
• Design team members KPIs in line with organizational objective.
• Develop communications budget and ensure communications plans are achieved timely within budget
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media ads and display advertising campaigns
• Design, build and manage our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Evaluate important metrics that affect our website traffic, service quotas, target audience and industry.
• Work with your team to brainstorm new and innovative growth strategies
• Use effective analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Update and manage website content as needed.
• Oversee and manage all contests, giveaways, and other digital projects.
• Coordinating company’s attendance at health and technology related events such as conferences, exhibitions, for marketing purpose and brand visibility.
• Any other duties assigned by supervisor.

Identified Preferred Requirements

• Bachelor's Degree in Marketing or related courses is preferred.
• Professional certifications in Marketing, Business development or sales will be an advantage.
• 2 - 5 years combined experience in a marketing, business development and or sales.
• Highly creative, intuitive and analytical
• Excellent oral and written communication skills in preferred language/s
• Great understanding of the digital marketing space.
• High understanding of sales and the marketing funnel.

Soft Skills:

• Creative
• Target driven with attention to detail
• Good technical skill in software and application backend management
• Flexible mindset in market psychology and analysis
• Ability to multi-task, set priorities and manage self and others.

Salary
N200,000 - N250,000 monthly.

Application Closing Date
23rd September, 2022.