Marketing Lead at HR-EX Consulting

HR-EX Consulting - Our client, an end-to-end logistics tech API platform that connects businesses with trucks and warehouses across Africa, is recruiting to fill the position below:

Job Title: Marketing Lead

Location: Lagos (Hybrid)
Travels: Travelling on a need or job requirement basis.

Key Role & Responsibilities

• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors.

Eligibility Criteria

• Bachelor’s Degree in Marketing, Communications, or related field.
• Minimum of 3 years work experience.
• A masters’ Degree in a relevant field will be an added advantage
• Proven work experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Metric-driven marketing mind with an eye for creativity.
• Extensive knowledge of marketing strategies, channels, and branding.
• Minimum of a graduate degree from a top university i.e Covenant university.
• Understanding of logistics technology process.
• Knowledge of social media and web analytics.

Application Closing Date
Not Specified.