Marketing and Communications Executive, Crop Doctor & Micromec at MacTay Consulting

MacTay Consulting - Our client, as an origin integrated business operating in over 40 major producing countries worldwide, our client focuses primarily on coffee, cotton, and cocoa. In West Africa, They also trade in other crops, such as cashew and sesame. We provide advisory services, training and support to farmers on productivity, quality, certification, and crop diversification, environmental and broader social issues.

They are recruiting to fill the position below:

Job Title: Marketing and Communications Executive, Crop Doctor & Micromec

Location: Lagos
Employment Type: Full-time

Summary

• The Marketing & Communications Executive will play a key role in driving the development and sales of these emerging businesses by creating a strong brand identity for both Crop Doctor and Micromec in Nigeria.
• He/She will also provide marketing support to the sales team through quality design and activation.

Responsibilities

• Develop and recommend the brand architecture for Crop Doctor and Micromec in Nigeria
• Develop and recommend the marketing strategy for Nigeria encompassing brand positioning, brand promise, mascot, house colors, marketing mix, media plan, above and below the line activity.
• Develop in-house design capabilities for routine social media, print artworks, animations and videos.
• Identify & recommend cost effective design / ad agencies for heavier work.
• Organize photo and video shoots in studio as well as at farm sites.
• Identify and recommend promotion agencies / event managers for events, trade fairs, rural campaigns, customer engagement camps, etc.
• Identify and recommend printers, fabricators & merchandizers for branding material such as leaflets, brochures, posters, banners, standees, vinyls, flex, Caps, Tshirts, keychains, etc.
• Negotiate with vendors and recommend optimal quality, quantity and prices.
• Partner with overseas and local engineering teams to collate product specifications, capture images and videos to script the marketing content.
• Partner with sales & service teams to plan and implement marketing activities.
• Identify strategic and tactical opportunities for consumer activation.
• Travel extensively to agricultural areas in focus states to participate in marketing activities.

Requirements

• Degree in Marketing, Communication, Public Relations.
• Preferred: Postgraduate Degree in similar /  MBA.
• Qualifications in Graphic Design will be an added advantage.
• 3 - 5 years comms/ marketing experience, preferably in FMCG sector, focusing on rural markets.
• Highly proficient in English language, knowledge of Yoruba, Ibo and/or Hausa advantageous.
• Proficient in using advanced design software for quick in-house creatives.
• Good knowledge of graphic design.

Application Closing Date
14th October, 2022.