Digital Marketing Specialist at Institute of Agribusiness Management Nigeria (IAMN)

Institute of Agribusiness Management Nigeria (IAMN) is a dynamic organization that provides support to all professionals in food and agribusiness industries. The scope of our membership covers the full spectrum of the industries from the farmers, producers, processor, markets, customers and the academic community.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Oyo, Ibadan

Job Description
Include but not limited to the following:

• Development and execution of the institute’s marketing activities on all digital and social media platforms
• Generating quality leads for programs and products using precise digital tools and strategies
• Follow-up and Converting leads into viable clients
• Maintain active digital presence for the institute through regular development and posting of engaging contents and Decide on appropriate placement of ads
• Develop scripts and produce video promotional materials for digital usage 
• Analyze web metrics and use the analytics in building web presence 
• Use SEO in improving the accessibility and visibility 
• Develop CRM Strategies for different promotional campaigns of the institute 
• Analyze and manage budgets for pay per click campaigns with optimal performance
• Create professional and engaging videos and animations for commercial purposes 
• Create contents that engage, inform and captivate client community 
• Research advertising trends
• Research competitors’ pricing and products
• Determine what content will reach customers
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns

Qualifications

• Minimum of Bachelor’s Degree 
• Experience in Managing Digital Sales Campaign for Cooperate Organizations 
• Experience or Training in Digital Marketing is compulsory
• Advanced understanding in the usage of Facebook, Twitter, Instagram,LinkedIn and Google+ for commercial campaigns
• Advanced knowledge of MailChimp for email marketing as well as SEO, Hootsuite, Wordpress and other digital marketing tools 
• Perfect knowledge of web analytics took such as Google Analytics, NetInsight, WebTrends e.t.c. 
• Ability to work under pressure and combine multiple projects with optimal performance.

Application Closing Date
Not Specified.