ENGIE Energy Access is one of the leading Pay-As-You-Go (PAYGo) and mini-grids solutions provider in Africa, with a mission to deliver affordable, reliable and sustainable energy solutions and life-changing services with exceptional customer experience. The company is a result of the integration of Fenix International, ENGIEMobisol and ENGIEPowerCorner; and develops innovative, off-grid solar solutions for homes, public services and businesses, enabling customers and distribution partners access to clean, affordable energy.
ThePAYGosolar home systems are financed through affordable installments from $0.19per day and the mini-grids foster economic development by enabling electrical productive use and triggering business opportunities for entrepreneurs in rural communities. With over 1,700 employees, operations in 9 countries across Africa (Benin, Coted’Ivoire, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia), over 1.2 million customers and more than 6 million lives impacted so far, ENGIE Energy Access aims to remain the leading clean energy company, serving millions of customers across Africa by 2025.
Job Overview
- This position will be part of the Marketing team that is based in Lagos, Nigeria, led by the Marketing & Communications Manager.
- The Operational Marketing Supervisor supports the Organisation's marketing strategy by helping plan, execute and track grassroots marketing programs.
- The incumbent should have an intimate knowledge of B2C sales and will help the Organisation (and field-based Sales teams in particular) achieve goals by building strong marketing campaigns that resonate with predominantly rural communities.
Key Responsibilities, Deliverables and Activities
- Assist in the creation of grassroots marketing campaigns and promotions, with the aim of driving sales and improving product & brand knowledge.
- Analyse data, monitor grassroots marketing campaigns and evaluate results.
- Oversee the leads generation process, from both online and off-line channels.
- Create and manage the production and distribution of marketing collateral including flyers, gazebo covers and other branded items.
- Help with the organization of strategic events to raise the profile of the Organisation.
Deliverables and Activities:
Content Generation:
- Online Content - Compose and post online content on the company’s social media accounts to increase brand equity and drive sales
- Advertising Material - Coordinate with the Creative Content Designer to create advertising material that resonates with our target audience
Research:
- Consumer Behaviour - Gather and analyse consumer behaviour data (from Digital Media Channels & In-House resources) and push initiatives to increase consumer loyalty
- Market Research - Conduct market research and analyse consumer rating reports/ questionnaires alongside the Product Team
- Competition monitoring- Monitor competitors’ marketing activities within the Solar Home Systems space
Analytics:
- Social Media Analytics - Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.). Also create reports on social media marketing and sales metrics 
- Marketing Analytics - Prepare and deliver promotional presentations and measuring the impact and effectiveness of past promotional campaigns
Record Keeping:
- Database Management - Update spreadsheets, databases and inventories with statistical, financial and non-financial information
Event Planning:
- Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
- Stakeholder Management
- Communicate directly with all stakeholders and encourage trusting relationships
- Administrative Tasks
- Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
Qualification / Experience / Skills
Qualification:
- Bachelor's Degree in a discipline related to functional work or role.
Required Skills and Experience:
- 3 - 5 years of relevant work experience.
- Experience working closely with B2C sales teams.
- Critical thinking and problem-solving skills.
- Ability to manage relationships with internal/external customers to resolve issues of moderate complexity.
- Able to apply strong functional computer knowledge in utilizing Microsoft Windows (including Microsoft Office applications), MAC, or other technical tools in completing assignments.
- May require knowledge of or ability to quickly learn specialized software to complete work assignments.
- Good communication skills with ability to state messages clearly, using language that is comprehensible to others.
- Must be able to proactively listen to others.
- Demonstrable ability to multi-task and adhere to deadlines.
- Well-organized with a customer-oriented approach.
- Up to 50% inter-state travel required.