Brand Awareness and Marketing Support Officer at a Newly Licensed Fintech Company - Human Capital Partners

Human Capital Partners - Our client, a newly licensed Fintech company backed by a foremost financial services group in nigeria, is recruiting to fill the position below:

Job Title: Brand Awareness and Marketing Support Officer

Reference Code: ES00312
Location: Lagos

Job Summary
The Brand Awareness and Marketing Support Officer reports to the Head, Brand and Marketing and is responsible for:

• Using customer and trend research to create strategies that will change how people perceive the brand.
• This can involve overseeing advertising, design, and events.
• Ensure that branding is consistent across advertising and campaigns and working to ensure that a brand remains recognisable, up to date, and exciting to customers.
• Planning ways to promote and change the public perception of the company’s brand, work ‘in-house’ on their own brands, where it is likely that they will work solely on a single brand and ensuring branding is consistent across advertising and campaigns.

Responsibilities

• Carry out market research to keep up to date with customer trends, as well as trying to predict future trends.
• Develop strategies and manage marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brand.
• Analyse the success of marketing campaigns and creating reports.
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding.
• Meet with clients and work with colleagues across multiple departments such as marketing assistants, marketing managers and Head, Brand and Marketing.
• Support the Head, Brand and Marketing Unit in the formulation and implementation of marketing strategies.

Requirements

• A First Degree.
• Five to ten (5 - 10) years’ executive level operational experience.
• Relevant professional qualifications and certifications.
• Knowledge of market research and client management.
• Time and project management skills.
• Analytical and Team working skills.

Application Closing Date
23rd December, 2022.