Head, Brand and Marketing at a Newly Licensed Fintech Company - Human Capital Partners

Human Capital Partners - Our client, a newly licensed Fintech company backed by a foremost financial services group in Nigeria, is recruiting to fill the position below:

Job Title: Head, Brand and Marketing

Reference Code: ES00306
Location: Lagos

Job Summary
The Head, Brand and Marketing reports to the Group Head, Marketing and Corporate Communications and is responsible for:

• Using customer and trend research to create strategies that will change how people perceive the brand through advertising, design and events.
• Driving the Group brand management to meet long and medium-term objectives of timely creative communications, brand positioning and perception management.
• Managing the Group’s local and international product and corporate brands aligning to global best practices and delivering business goals.

Responsibilities

• Manage departmental advertising budget of over N2billion while overseeing HoldCo, OpCos and Group subsidiaries’ marketing plans.
• Coordinate the development, implementation and review of the Group’s brand strategy, in accordance with the Group’s overall strategic business plan.
• Responsible for overseeing stakeholder managers, production and channel management, media planning and buying teams as well as external advertising agencies, brand consultancies, audio-visual production companies, and others.
• Last line of defense for brand quality to drive strategic monolithic brand identity across the group.
• Establish and manage protocols and conventions for product naming, advertising and communications across the Group and subsidiaries.
• Oversight responsibility for advertising including scheduling, monitoring and evaluation of advertising campaigns across all channels groupwide to maximize resources and drive ROI.
• Track and measure ROI on all major advertising campaigns and brand properties in line with strategic business imperatives.
• Establish Group brand framework and ensure adherence to Group brand architecture.
• Ensure compliance with regulatory requirements (local and international) as well as adherence to Corporate Identity guidelines across the Group to maintain brand integrity across all touch points.
• Lead efficiency drive by fully exploiting Group strength across international, regional and local markets and sectors.
• Run periodic brand health checks to measure brand saliency, perception and brand performance across the Group and share results/learning across teams to optimise future delivery.

Requirements

• First Degree in Humanities.
• Minimum of twelve (12) years cognate experience with at least four (5) years at senior level.
• Knowledge of quantitative and qualitative market research, brand/market planning.
• Professional membership of APCON, NIM, NIPR.
• Sound knowledge of local and international advertising trends.
• Knowledge of the legal and regulatory aspects of the advertising/media industry as well as banking, insurance and allied industries across international markets.
• Understanding of consumer trends and knowledge of international communications protocols and conventions.
• knowledge of project management and reporting.
• Excellent interpersonal and Intercultural communication skills.
• Good writing, analytical and presentation skills.

Application Closing Date
23rd December, 2022.