Growth Marketing Manager - West Africa at Binance Nigeria

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.

We are recruiting to fill the position below:

Job Title: Growth Marketing Manager - West Africa

Location: Lagos (Onsite / Remote)
Job Type: Full-time
Department: Marketing

Responsibilities

• Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
• Manage new media partnerships end-to-end to drive measurable growth;
• Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance;
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.

Requirements

• Bachelor's Degree in Arts, Communications or any other related field;
• Minimum of 6 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation;
• Proven marketing management experience with strong ownership and emotional intelligence;
• Experience launching marketing initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter);
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures;
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible;
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done.

Working at Binance

• Competitive salary.
• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Flexible working hours, Casual work attire.

Application Closing Date
Not Specified.