The
Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
We are recruiting to fill the position of:
Job Title: Assistant Brand Manager - Colas
Job ID: 30160
Location: Lagos
Job Type: Full Time
Job Summary
- Support the Marketing Manager and Operations team in the delivery of long-term volume & profit flow and increase the long-term value of the brand.
Key Duties/Responsibilities
- Supporting the marketing and Operations team (40%): Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark.
- Gathers and analyses brand performance data (20%): Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research.
- Supports the management of brand budgets (20%): Monitor DME and brand KPIs on monthly bases; follow finance SAP guidelines on DME tracking
- Brand Management/administration (20%) - Manages Brand Office Administration.
Financial/ Job Scope:
- Role has no financial accountability.
- Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross Profit, DME, Brand Contribution, brand love.
Organization Impact/ Influence:
- Medium to Low Level Strategic/Operational Interaction with: Senior Brand Manager,Franchise Marketing Mgr Brand Mgr, Marketing/Operations Teams, supplier/agency account team, Bottler teams.
- Nature and Purpose of the Interaction: Manage brand office administration and day-to-day issues; support the brand manager in the development and implementation of brand marketing plans to deliver sustainable system profit growth.
Job Requirements / Qualifications
Technical Skills:
- Control Brand Office Administration
- Develop Brand Plan Inputs
- Support Communication Activities (where relevant)
- Implement Brand Promotional Activities
- Advertising and research processes
- Budgeting
Leadership Behaviors: Leader of Self:
- Drive Innovation - Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
- Collaborate with the System, Customers and Key Stakeholders - Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler).
- Act Like an Owner - Deliver results, creating value for our brands, our System, our customers and key stakeholders.
- Inspire Others - Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
- Develop Self and Others - Develop self and support others’ development to achieve full potential.
Educational Requirements
Required Experience:
- 2 years brand marketing experience preferably in a FMCG environment.
- Preferably participates in the Graduate/recruitment programme as an assistant for 2 years.
Cultural Diversity:
- Has personal/professional skills suitable to work in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
- Fluent in English and French
Analysis:
- Business issue - Collation & analysis at brand level across markets in geography; managing new processes and procedures.
- People issues - collaboration & teamwork within a virtual team.
Additional Information:
- This is not necessarily an entry level position into marketing. The role requires a degree of marketing and operational experience. The level of support provided to the Marketing Manager and Operations team will be dictated by the individual's experience.
Travel Requirements:
- 5%-15% travel within Business Unit.
Application Closing Date
24th February, 2015.
How to Apply
Interested and qualified candidates should:
Click here to apply online