Darn Technologies is an Ecommerce empire dealing with the listing, sales, rental of oil field equipment, heavy duty equipment, construction equipment and all other types of equipment; as well as service delivery.
We are recruiting to fill the position below:
Job Title: Social Media / Digital Marketing Manager
Location: Port Harcourt, Rivers
Employment Type: Full-time
Description
- If you live and breathe digital marketing, we want to talk to you. We are looking for a Social media/ Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Graphic design for social media content
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements
- BS Degree in Marketing or any related field
- Certification from any well recognized Digital Academy is an added advantage
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Application Closing Date
Not Specified.
https://www.hotnigerianjobs.com/hotjobs/499424/social-media-digital-marketing-manager-at-darn-tec.html