MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.
We are recruiting to fill the position below:
Job Title: Analyst - Machine Learning, Marketing
Job Identification: 1912
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 2
Reports To: Manager Machine Learning
Division: Marketing
Mission
- Responsible for the design and implementation of machine learning and artificial intelligence solutions in analytics environments under the Customer Value Management (CVM) platform.
Description
- Carry out data mining and statistical modelling for various machine learning use-cases.
- Search and select appropriate data sets before performing data collection and data modelling.
- Train and retrain machine learning systems and models as needed.
- Work closely with data engineers, business analyst, statisticians and subject matter experts to drive deep analysis and uncover useful insights.
- Identify differences in data distribution that could affect model performance in real-world situations.
- Perform data visualization for deeper insights.
- Analyze the use cases of machine learning algorithms and ranking them by their success probability.
- Explain and infer the results of various algorithmic approaches and evaluating their performance.
- Design systems, alerts, and dashboards to monitor machine learning workflows.
- Document machine learning processes.
- Ensuring that machine learning algorithms generate accurate CVM recommendations.
- Work with campaign management team to understand customer needs and develop proactive and innovative data driven solutions and campaigns.
- Conduct analyses with focus on experimental design, assessment, execution, and measurement of current marketing programs.
- Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
- Work closely with CVM stakeholders to understand and maintain focus on their analytical needs, including identifying critical metrics and KPIs, and deliver actionable insights to relevant decision makers.
- Summarize analytic findings and integrate with non-traditional data sources when appropriate, to enhance campaign development initiatives.
Requirements
Education:
- First Degree in Mathematics, Statistics, Computer Science, Engineering or other related disciplines
- Fluent in English
Experience:
- 3 - 7 years’ experience including:
- 1 – 2 years’ experience in AI/ML analyst roles
- Advanced proficiency with Python, SQL and PySpark
- Understanding of big data technologies
- Experience in aggregating & transforming data, exploring & manipulating data, creating training & inference pipelines, building & validating models.
- Extensive knowledge of ML frameworks, libraries, data structures, data modelling, and software architecture
- Certification in machine learning, data engineering, data science or related fields will be an added advantage
- Solid understanding of predictive analysis: predictive modelling, machine learning and data mining.
- Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques
- Strong analytical, problem-solving and teamwork skills
- Good oral & written communications skills
- Experience working in a medium organization.
Application Closing Date
6th February, 2023 (11:59PM).
https://www.hotnigerianjobs.com/hotjobs/499648/analyst-machine-learning-marketing-at-mtn-nigeria.html