Brand and Marketing Manager at House of Tara International

House of Tara International - We are House of Tara, the largest brand in the beauty and cosmetics industry out of Africa. We currently have 13 branches across Nigeria with sales presence in Ghana, Seychelles, Tanzania, Kenya & South Africa. Our company takes pride in not just beauty consultation, but in empowering women, creating self-awareness and enhancing self-esteem.

We are recruiting to fill the position below:

Job Title: Brand and Marketing Manager

Location: Lekki, Lagos
Employment Type: Full-time

Job Brief

• We are looking for an experienced Brand and Marketing Manager who will be responsible for promoting and efficiently managing the Company’s brand and marketing functions.
• S/he is to ensure that the company surpasses its brand and marketing goals.

Responsibilities

• Developing, managing and executing all marketing activities for the company
• Creating the marketing strategy for the company in line with its strategic goals and objectives.
• Analyze brand positioning and consumer insights
• Co-ordinate marketing campaigns and some sales activities
• Support Sales & Retail teams with merchandising materials, flyers, roller banner, digital selling tools etc.
• Oversee the company’s marketing budget.
• Creation and publication of all marketing materials in line with marketing plans.
• Plan and implement promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Responsible for brand management and corporate identity
• Monitor and report on effectiveness of marketing communications efforts
• Conduct business review meetings with key stakeholders to track business planning
• Foster relationship and growth between the company and Key Accounts, as well as address complaints and areas for improvement.
• Work closely with design agencies and assist with marketing communication materials.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Ensure all events and sponsorship activities represent the brand in accordance with company policies
• Oversee social media accounts and ensure brand consistency
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Supervise content deployment on all social media platforms
• Supervise coverage of all Promotions, Campaigns, NPD, Events & Activations.
• Supervise the upload of articles and ensure that the company pages gain or exceed the set number of followers, likes, post, traffics among others
• Track all activities on the Company social media pages
• Perform other duties as may be assigned to you.

Requirements and Skills

• Minimum of a First Degree from an accredited University
• Relevant professional certifications and training is an added advantage
• Minimum of 4 years relevant work experience
• Ability to create brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and using effective campaigns
• Excellent analytical skills
• In-depth understanding of brands and marketing trends
• Highly creative and able to produce innovative and original ideas
• Team working skills
• Ability to manage and allocate budgets
• Excellent written and verbal communication skills
• Understanding of market research
• Time and project management skills
• Ability to think strategically and come up with excellent campaigns.

Application Closing Date
15th February, 2023.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.