Digital Marketing Officers at Libra Group

Libra Motors Limited is a foremost transport business company in Nigeria with concentration on people and convenient service delivery. Established in 2003, Libra Motors Limited has set out itself to be a leading transport organization with specialization in people and material movement across several defined routes.

We are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Okota-Isolo, Lagos
Employment Type: Full-time

Job Description

• If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Officer to develop, implement, track and optimize our digital marketing campaigns across all digital and offline channels.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• The Digital Marketing Representative will work with the business development/sales team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• B.Sc Degree in Marketing or a related field
• 2-3 years proven working experience in digital marketing
• Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Closing Date
14th February, 2023.

Method of Application
Interested and qualified candidates should send their Resumes and Application Letter to: [email protected] using the Job Title as the subject of the email.